Partner Marketing Manager leading marketing strategies for Trimble's AECO software brands. Collaborating with partners to maximize regional growth and market success.
About the role
- VP of Marketing responsible for shaping OneRail’s overall marketing strategy and driving brand awareness in logistics and SaaS sectors.
Responsibilities
- Develop and own a comprehensive marketing strategy aligned with company growth and revenue goals.
- Proven ability to lead and scale a cross-functional marketing organization, including MarCom, Product Marketing, and Demand Gen (existing & future).
- Partner closely with Product, Sales, Customer Success, and Executive Leadership to ensure message-market alignment.
- Oversee all branding, public relations, thought leadership, and content strategy.
- Drive integrated campaigns across digital, social, paid, field, and partner channels.
- Lead product positioning, value propositions, persona definition, and competitive analysis.
- Partner with Product on launches, feature go-to-market strategy, and enablement.
- Build, mentor, and develop a high-performing marketing organization.
Requirements
- 15+ years of progressive B2B marketing leadership experience, including SaaS and/or logistics/transportation technology.
- Demonstrated experience managing both MarCom and Product Marketing functions.
- Proven track record driving measurable pipeline and revenue impact.
- Strong understanding of product positioning, customer segmentation, and value-based messaging.
- Experience scaling marketing organizations in high-growth environments.
- Data-driven mindset with comfort in analytics, experimentation, and KPI management.
- Exceptional communication and executive-level presentation skills.
Benefits
- Health insurance
- Retirement plans
- Paid time off
- Flexible work arrangements
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