SEO/SEM Expert focusing on digital marketing strategies for WOW concept, a phygital retail movement. Collaborating with cross - functional teams to enhance visibility and drive traffic in the online channel.
About the role
- Director of Demand Generation leading pipeline growth strategy for OneRail. Building a scalable demand engine and collaborating with cross-functional teams for revenue outcomes.
Responsibilities
- Lead OneRail’s pipeline growth strategy, owning demand creation and conversion across the entire buyer journey.
- Build a scalable, revenue-aligned demand engine that connects awareness, acquisition, engagement, and pipeline impact.
- Collaborate with Sales, Product Marketing, Revenue Operations, and Finance to ensure marketing investment translates into predictable, high-quality revenue outcomes.
- Own pipeline contribution targets across marketing-qualified leads, sales-qualified leads, opportunities, and revenue.
- Design and execute integrated demand strategies that align acquisition, nurturing, and conversion across the full funnel.
Requirements
- 8-12+ years of progressive B2B demand generation experience
- Demonstrated success owning full-funnel demand and pipeline outcomes
- Hands-on experience across: SEO and organic growth, Paid acquisition and performance marketing, Website optimization and CRO, Funnel analytics and attribution
- Strong analytical orientation with comfort operating against revenue, efficiency, and growth targets
- Proven experience leading teams and influencing cross-functional stakeholders.
Benefits
- Comp Band 8
- Health insurance
- Professional development
- Flexible work arrangements
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