Director of Demand Generation leading pipeline growth strategy for OneRail. Building a scalable demand engine and collaborating with cross-functional teams for revenue outcomes.
Responsibilities
Lead OneRail’s pipeline growth strategy, owning demand creation and conversion across the entire buyer journey.
Build a scalable, revenue-aligned demand engine that connects awareness, acquisition, engagement, and pipeline impact.
Collaborate with Sales, Product Marketing, Revenue Operations, and Finance to ensure marketing investment translates into predictable, high-quality revenue outcomes.
Own pipeline contribution targets across marketing-qualified leads, sales-qualified leads, opportunities, and revenue.
Design and execute integrated demand strategies that align acquisition, nurturing, and conversion across the full funnel.
Requirements
8-12+ years of progressive B2B demand generation experience
Demonstrated success owning full-funnel demand and pipeline outcomes
Hands-on experience across: SEO and organic growth, Paid acquisition and performance marketing, Website optimization and CRO, Funnel analytics and attribution
Strong analytical orientation with comfort operating against revenue, efficiency, and growth targets
Proven experience leading teams and influencing cross-functional stakeholders.
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