Associate Marketing Manager creating high-impact educational programs for healthcare professionals at Insulet. Collaborating with medical affairs and external partners to deliver educational initiatives.
Responsibilities
Lead the development and execution of high-impact healthcare professional (HCP) educational programs across digital channels and live education events
Create engaging content for live and digital educational programs (i.e. webinars, eLearning, and speaker programs) while defining KPIs and ensuring alignment with overall marketing objectives
Define learning objectives, content scope and delivery formats for digital education and partnership educational opportunities (i.e., through professional organizations and other external partners)
Lead content development for educational events at national and regional conferences
Lead content development for Speaker Bureau, and lead 2X/year Speaker Training events
Partner with external faculty to co-develop and deliver high impact educational content through digital channels
Execute non-CME Insulet-sponsored webinars including content, promotion, and lead pull-through
Lead educational content and experience on Omnipod.com
Define and track KPIs to measure success
Requirements
5+ years of relevant experience required (preferred experience includes professional education, sales, sales training, marketing, etc.)
Bachelor’s degree in business, marketing, education, or other relevant field
Healthcare industry experience, specifically pharma or medtech industries, preferred
Demonstrated understanding and application of adult learning principles
Ability to translate strategy into compelling educational experiences
Experience working at—or with—a content development agency
Strong project management skills and experience
Ability to influence without authority and develop strong cross-functional relationships
Proficiency in learning management systems (LMS) and virtual training platforms
Benefits
Medical, dental, and vision insurance
401(k) with company match
Paid time off (PTO)
And additional employee wellness programs
Job title
Associate Marketing Manager – Professional Education
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