Hybrid Senior Branding Analyst

Posted 16 hours ago

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About the role

  • Senior Branding Analyst leading brand strategies and campaigns for a fast-growing tech company in Brazil. Focused on brand positioning, consistency, and market opportunities.

Responsibilities

  • Lead the evolution of brand positioning, ensuring consistency across all touchpoints.
  • Serve as the guardian of the brand book and be responsible for its ongoing updates.
  • Translate business strategy into narrative and communication guidelines.
  • Act as the company’s branding reference (educating and aligning teams).
  • Identify opportunities to strengthen the brand in the market.
  • Lead brand campaigns (from concept through execution).
  • Develop and validate strategic narratives.
  • Ensure consistency across all channels (online and offline).
  • Interface with agencies (in-house and external), ensuring creative quality.
  • Approve concepts, creative assets, and creative direction.
  • Define and monitor brand KPIs.
  • Analyze the impact of campaigns and branding initiatives.
  • Propose strategic improvements based on data and market perception.
  • Connect branding with growth (not just awareness).
  • Lead major brand projects (e.g., repositioning, institutional campaigns).
  • Ensure cross-functional integration.
  • Support and mentor mid-level and junior analysts.

Requirements

  • Degree in Marketing, Communications, Advertising, or related fields.
  • Strong experience in branding and campaigns.
  • Experience in fast-paced environments (startup / technology / B2B is a plus).
  • Experience with project management and working across multiple teams.
  • Analytical mindset.
  • Preferred / Nice-to-have:
  • Experience at technology companies.
  • Experience building brands at scale.
  • Experience with rebranding or large campaigns.
  • Knowledge of data applied to branding.

Benefits

  • Flexible Benefit / Meal Voucher: R$ 45.00 per business day.
  • Home office allowance.
  • Need to work on-site? We offer transit vouchers. For employees commuting by train/metro, we provide a shuttle from the station to the office.
  • Bradesco health insurance.
  • Amil Dental dental plan.
  • Pharmacy assistance.
  • Childcare assistance.
  • Birthday day off so you can celebrate as you wish!
  • Access to partnered apps for accredited gyms to support physical health and wellness.
  • Partnerships with online therapy and meditation platforms for mental health support.
  • SESC partnership - Full membership.
  • Exclusive discounts at leading colleges and educational institutions for undergraduate, postgraduate and MBA programs. We also provide free access to Omie Academy for employees.
  • Partnership with in-company English courses.
  • Employee discount program for insurance.
  • Swile Shop: platform with exclusive discounts.
  • Partnership with Dell.
  • PPRL.
  • Travel benefits.
  • Life insurance.

Job title

Senior Branding Analyst

Job type

Experience level

Senior

Salary

Not specified

Degree requirement

Bachelor's Degree

Location requirements

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