Senior Product Manager enhancing product performance and user experience in a leading digital marketplace company in Brazil. Focusing on data-driven strategies and agile methodologies for continuous improvement.
Responsibilities
Define and evolve the Qualification and Performance strategy, aligned with the company’s growth objectives and user needs;
Identify and prioritize initiatives to optimize performance and personalize the results shown to advertisers;
Work closely with Engineering, Data, Design, Sales and Marketing teams to ensure a smooth and efficient experience;
Test, iterate and implement new features, continuously improving the platform experience;
Monitor and analyze key business and experience metrics (such as engagement, ROI, full conversion funnel, impressions, click-through rate, time on site, leads) to measure the impact of improvements and ensure continuous optimization;
Lead a high-performing cross-functional squad (designers, engineers, data analysts, among others) to ensure value delivery and alignment of initiatives with strategic objectives;
Foster a culture of experimentation by running A/B tests, user satisfaction surveys and quantitative/qualitative analyses to validate hypotheses and improvements;
Track market and competitor trends to bring valuable insights and best practices for improvement.
Requirements
Experience as a Product Manager in digital products;
Ability to define data-driven strategies and prioritize initiatives with measurable impact, focusing on user experience and product performance;
Experience with agile methodologies (Scrum, Kanban, Lean) and managing cross-functional squads;
Advanced analytical skills to identify opportunities and make strategic, data-driven decisions;
Familiarity with data analysis and AI tools (Google Analytics, Tableau, Looker, databases, SQL, GenAI, etc.);
Strong communication and influencing skills to ensure alignment across different areas and stakeholders, such as Sales, Marketing, Technology and Data Science;
Experience in the real estate classifieds or marketplace industry is a plus.
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