Graphic Designer creating impactful digital assets for eCommerce and marketing for Life is Good. Collaborate on creative projects and contribute to brand storytelling through design.
About the role
- Senior Brand Manager at Oliver Winery developing and executing marketing strategies to drive brand growth. Collaborating with cross-functional teams and managing campaigns in retail and digital channels.
Responsibilities
- Lead development and execution of brand-building campaigns across retail, digital, PR, and social.
- Build and manage the annual marketing calendar across national, regional, and seasonal priorities.
- Partner with creative, media, and PR agencies to ensure message alignment and breakthrough execution.
- Lead front-end innovation work: Identify consumer needs, cultural trends, and growth opportunities.
- Evaluate whitespace and category dynamics to shape big, brand-right ideas.
- Develop positioning, concept stories, claims, and testing inputs.
- Serve as the marketing and consumer voice on the cross-functional innovation team.
- Recommend packaging direction, pricing strategy, and channel implications.
- Partner with Creative and Packaging teams to bring ideas to life visually and verbally.
- Create and execute programs that drive visitation and conversion at the Bloomington tasting room.
- Partner with Tasting Room + Wine Club teams to ensure aligned, premium brand experiences.
- Track performance and insights to refine channel strategy and engagement moments.
- Serve as a key strategic partner to the CMO and marketing leadership team.
- Work closely with Sales, Operations, and Winemaking to ensure alignment and commercial readiness.
- Manage agency partners to deliver on brief, on time, and on budget.
Requirements
- 5+ years in CPG brand marketing (distributed via Food, Drug, Mass or Club).
- Measurable success building brands and launching products.
- Experience with integrated marketing and digital channels.
- AI experience (or at least AI-curious).
- Track record of consumer-driven innovation leadership.
- Strong analytical and storytelling skills.
- Excellent collaboration, communication, and presentation ability.
- Bias for action; proactive, resourceful, and detail-obsessed.
- Bachelor's degree in Marketing, Business, or related field.
- Must be 21+.
Benefits
- Comprehensive health, vision, dental, and supplemental benefit packages.
- Generous PTO, Sick time and Paid Holidays.
- Employer 401(k) matching program of up to 6% of annual compensation.
- Paid training and meetings.
- Opportunities for professional development.
- Access to our award-winning Live Well wellness program featuring fitness reimbursements, charitable giving matches, and education on topics including financial health, physical wellbeing, and more.
- Generous employee discount on wine, food and merchandise.
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