Junior Online Marketing Manager/Social Media Manager at Gramercy Global Media developing and optimizing marketing strategies for a global clientele. Working in a hybrid role based in Berlin, Germany.
About the role
- Digital Marketing Specialist managing digital advertising across platforms like Google, Facebook, and TikTok. Developing strategies and analyzing data to optimize marketing performance.
Responsibilities
- Build, manage, optimize, and assist in running digital ads across all relevant digital platforms, including but not limited to Google, Facebook, Instagram, Twitter, LinkedIn, TikTok, Pinterest, Messenger, Telegram, Viber, and other third-party programmatic ad tools/platforms.
- Develop and execute cost-efficient digital ad strategies and marketing plans to help our business partners maximize returns on their marketing investments;
- Analyze data gathered from ad campaigns and translate them into business insights to further help our partners improve their business performances;
- Develop paid campaign and media plans that will provide significant and quality returns to the business, including but not limited to media plan, keyword research, landing page & content development, ad copywriting, competitor research, and analytics integration;
- Implement account cross-linking and conversion tracking with proper documentation;
- Implement relevant A/B and multivariate testing as necessary to improve ad campaign performances;
- Perform 360 management of existing paid campaigns - tracking & monitoring of relevant digital ad elements and metrics (keywords, CPC, CPA, etc.), analysis of results, calibration of campaigns to maximize ROI;
- Translate data from advertising platforms to insights and recommendations for further optimization of the campaign performances;
- Analyze data using statistical analyses/methods
- Develop and implement data analyses, data collection systems, and other strategies for scale and optimization using statistical models;
- Identify ways to improve data reliability, efficiency, and quality.
- Work with stakeholders including the Executive, Product, Data and Development teams to assist with data-related technical issues and support their data infrastructure needs.
Requirements
- Must be knowledgeable in Google Workspace.
- Good written and verbal communication skills
- Ability to handle multiple tasks with changing priorities in a dynamic, fast-paced environment
- Driven, passionate, and self-motivated
- Knowledgeable in Meta Ads, Google Ads, and TikTok Ads.
- Knowledgeable of other paid ads platforms such as LinkedIn, X, Spotify, and other emerging platforms)
- Should have a basic understanding of the following:
- ○ Google Analytics
- ○ Google Suite
- ○ Google Adwords
- ○ MS Excel/Google Sheets
- ○ Meta Business Suite
- ○ Meta Ads Manager
- ○ Analyzing Data
- ○ A/B Testing
- Understanding of the marketing principles
Benefits
- Competitive salary and benefits.
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
No Education Requirement
Location requirements
Digital Marketing Officer enhancing USF Health’s digital presence through social media and digital marketing strategies. Collaborating on cross - campus initiatives and managing engaging content across platforms.
Digital Marketing Director at APG - West driving digital revenue goals while mentoring the sales team in Idaho and Utah territories. Managing marketing solutions and seeking new business opportunities.
B2B Digital Marketing Expert managing Delivery Speed Acceleration initiative at Allegro. Leading marketing strategies for enhancing delivery experiences for sellers on the platform.
Director of Digital Marketing overseeing digital marketing campaigns for First Entertainment Credit Union. Responsible for audience targeting, analytics, and cross - functional collaboration to enhance member engagement.
Digital Marketing Agent optimizing Ads and managing social media advertising campaigns in Lisbon. Collaborate globally to develop expertise in leading Google products.
Digital Marketing Manager developing and executing innovative marketing initiatives for healthcare. Collaborating with teams to drive engagement and optimize performance in campaigns across multiple channels.
eCommerce Digital Marketing Manager at Kimberly - Clark focusing on omnichannel growth and digital marketing strategies. Collaborate across teams to optimize campaigns and improve sales performance.
Digital Marketing Specialist driving online campaign preparation and evaluating performance for banking products. Collaborating with teams to improve conversion paths and overseeing digital sales.
Senior Digital Marketeer driving demand generation for LYNX services. Collaborating with cross - functional teams to enhance brand awareness and client engagement.