Hybrid Digital Marketing Manager, Parental Leave Cover

at Bonnier Media Deutschland GmbH

• Job title: Digital Marketing Manager, Parental Leave Cover
• Job type: Part Time
• Experience level: Mid level, Senior
• Salary: Not specified
• Degree requirement: Bachelor's Degree
• Tech skills: Cloud
• Location requirements: Hybrid, Berlin, Germany

About the role

• Digital Marketing Manager responsible for creative campaign management across digital platforms for Ullstein Buchverlage. Overseeing social media strategies, newsletter management, and performance marketing efforts.

Responsibilities

• Creative concept development, planning, coordination and hands-on execution of campaigns across all digital platforms (including social media, email, Facebook Ads, TikTok Ads, Google Ads).
• Website management in various CMSs: from relaunches to content marketing.
• Creation, distribution and analysis of newsletters via Salesforce, as well as optimization of email marketing.
• Further development of social media strategies in collaboration with the online team.
• Analysis, planning and growth of online communities across various social media platforms.
• Management of and communication with external vendors, including budget responsibility and oversight.
• Analysis, processing and use of data for campaign optimization.
• Performance marketing

Requirements

• University degree in media management, marketing, literary studies or a related field.
• Several years of professional experience in digital marketing; ideally within a publishing house or the book industry.
• A good sense for marketing trends and developments, as well as excellent technical understanding.
• Experience with Salesforce (Marketing & Sales Cloud), AMS, and common graphics tools (Adobe Photoshop, Canva, etc.).
• Fluent German language skills, excellent written and verbal communication, and a strong command of language.
• Confident user of MS Office (PowerPoint, Word, Excel) and MS Teams.

Benefits

• A supportive, development-focused working environment offering high levels of autonomy and room for your own ideas.
• You will be part of a successful and committed team at a renowned book publisher from day one.
• Wednesdays are our in-office company day when the whole team works on-site.
• Additionally, each person can choose whether to work remotely or at the publisher.
• An attractive collective agreement with 30 days of vacation and numerous additional benefits such as a JobRad bike leasing program, a job ticket, a fitness subsidy, a discounted BookBeat subscription, capital-forming benefits (Vermögenswirksame Leistungen) and more.
• A modern, family-friendly work organization with childcare subsidies as well as flexible working hours and models to accommodate your individual life circumstances.
• A location in central Berlin (Berlin-Mitte) in a beautifully renovated historic building with its own garden and excellent public transport connections.
• Further training and coaching to develop your strengths and support your personal development.