Hybrid Director, Digital Marketing – Growth & Performance

at Ob Hospitalist Group

• Job title: Director, Digital Marketing – Growth & Performance
• Job type: Full Time
• Experience level: Lead
• Salary: $125,000 - $135,000 per year
• Degree requirement: Bachelor's Degree
• Location requirements: Hybrid, Greenville, United States

About the role

• Director of Digital Marketing leading growth initiatives for Ob Hospitalist Group and Obtelecare. Responsible for digital marketing strategy, demand generation, and clinician recruiting marketing efforts for a B2B healthcare organization.

Responsibilities

• Own the end-to-end digital marketing strategy for Ob Hospitalist Group and Obtelecare, including website experience, SEO, paid media, and analytics.
• Lead the OBHG website rebuild and ongoing optimization to support conversion, storytelling, and scalable growth.
• Analyze Google Analytics and website performance reports, translating traffic trends and user behavior into actionable insights that guide content and campaign decisions.
• Drive pipeline growth through integrated digital campaigns, content amplification and paid media.
• Own clinician recruiting marketing strategy, supporting workforce growth through targeted digital campaigns and content.
• Optimize media investment to maximize ROI and measurable business outcomes.
• Oversee organic and paid social media strategy across both brands.
• Establish KPIs, dashboards, and insights that inform prioritization and continuous improvement.

Requirements

• Bachelor’s or Master’s degree in Marketing, Business, Communications, or a related field
• 10+ years of progressive experience in digital marketing, demand generation, or growth marketing, including leadership responsibility
• Proven success driving measurable growth through digital and performance marketing strategies
• Experience marketing to B2B audiences with complex, multi-stakeholder decision-making
• Strong understanding of full-funnel marketing, UX, conversion optimization, and website performance
• Demonstrated experience leading website rebuilds or major UX optimization initiatives
• Experience managing external agencies and paid media across LinkedIn, search, display, and programmatic channels
• Ability to operate effectively in a fast-growing, evolving organization.

Benefits

• Paid time off & holidays so you can spend time with the people you love
• Medical, dental, and vision insurance for you and your loved ones
• Health Savings Account (with employer contribution) or Flexible Spending Account options
• Employer Paid Basic Life and AD&D Insurance
• Employer Paid Short- and Long-Term Disability with Optional Short Term Disability Buy-up plan
• Paid Parental Leave
• 401(k) Savings Plan with match
• Legal Plan & Identity Theft Services
• Mental health support and resources