Digital Marketing Analyst developing and implementing strategic marketing plans for Ecommerce success. Collaborating with various teams for execution and reporting to the Digital Marketing Manager.
About the role
- Director of Digital Marketing leading growth initiatives for Ob Hospitalist Group and Obtelecare. Responsible for digital marketing strategy, demand generation, and clinician recruiting marketing efforts for a B2B healthcare organization.
Responsibilities
- Own the end-to-end digital marketing strategy for Ob Hospitalist Group and Obtelecare, including website experience, SEO, paid media, and analytics.
- Lead the OBHG website rebuild and ongoing optimization to support conversion, storytelling, and scalable growth.
- Analyze Google Analytics and website performance reports, translating traffic trends and user behavior into actionable insights that guide content and campaign decisions.
- Drive pipeline growth through integrated digital campaigns, content amplification and paid media.
- Own clinician recruiting marketing strategy, supporting workforce growth through targeted digital campaigns and content.
- Optimize media investment to maximize ROI and measurable business outcomes.
- Oversee organic and paid social media strategy across both brands.
- Establish KPIs, dashboards, and insights that inform prioritization and continuous improvement.
Requirements
- Bachelor’s or Master’s degree in Marketing, Business, Communications, or a related field
- 10+ years of progressive experience in digital marketing, demand generation, or growth marketing, including leadership responsibility
- Proven success driving measurable growth through digital and performance marketing strategies
- Experience marketing to B2B audiences with complex, multi-stakeholder decision-making
- Strong understanding of full-funnel marketing, UX, conversion optimization, and website performance
- Demonstrated experience leading website rebuilds or major UX optimization initiatives
- Experience managing external agencies and paid media across LinkedIn, search, display, and programmatic channels
- Ability to operate effectively in a fast-growing, evolving organization.
Benefits
- Paid time off & holidays so you can spend time with the people you love
- Medical, dental, and vision insurance for you and your loved ones
- Health Savings Account (with employer contribution) or Flexible Spending Account options
- Employer Paid Basic Life and AD&D Insurance
- Employer Paid Short- and Long-Term Disability with Optional Short Term Disability Buy-up plan
- Paid Parental Leave
- 401(k) Savings Plan with match
- Legal Plan & Identity Theft Services
- Mental health support and resources
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