Project Manager facilitating end-to-end multichannel campaigns for global healthcare leader Novo Nordisk. Ensuring best-in-class execution and stakeholder management for optimal customer experience across channels.
Responsibilities
The Campaign Project Manager is responsible for facilitating the end-to-end set-up, execution and analysis of multichannel campaigns in allocated markets – together with relevant stakeholders.
Main responsibility is to ensure best in class multichannel campaign execution and efficient operations for a great customer experience across activated touchpoints in the customer journey.
End-to-end coordination, expectation setting and account management of multichannel campaigns in selected markets, focusing on campaign goalsetting, segmentation and activation of the rights channels and content for a great customer experience.
Central point of contact for the affiliate in the local set-up, execution and analysis of multichannel campaigns on SFMC including stakeholder management across relevant functions/areas.
Support affiliates in better practice sharing for continuous improvement of campaigns.
Deliver on Multichannel Hub Execution Service KPI’s.
Requirements
Master’s Degree or above preferably in Computer Engineering/IT.
5+ years of experience as Project Manager and/or Account Manager in similar size organization.
Deep knowledge and previous experience with (digital) pharma marketing is a requirement
Knowledge of -and experience with email marketing and marketing automation is required.
Knowledge of -and experience with SFMC (or other marketing automation tools) as well as features/functionalities available to build and execute campaigns is a plus.
Previous experience managing campaigns leveraging other channels like WhatsApp and SMS from SFMC would be a value add
Ability to translate marketing/sales requirements into functional campaign possibilities based on platforms and tools available.
Excellent project -and stakeholder management skills; managing large scale projects with multiple stakeholders involved.
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