Hybrid Group Sales Manager

at Nantahala Outdoor Center

• Job title: Group Sales Manager
• Job type: Full Time
• Experience level: Mid level, Senior
• Salary: $45,000 - $58,000 per year
• Degree requirement: Bachelor's Degree
• Location requirements: Hybrid, Bryson City, United States

About the role

• Group Sales Manager at Nantahala Outdoor Center leading group sales and managing a team to drive revenue growth. Focusing on client relationships and market expansion across various sectors.

Responsibilities

• Manage the Group Sales Coordinator, Onsite Experience Coordinators, and Part-Time Sales Representative, setting goals, tracking progress, and fostering professional development.
• Provide leadership and oversight to the sales team, ensuring performance targets are met or exceeded.
• Work closely with operations and experience teams to ensure seamless execution of group events, from check in, activities, meals, to check out.
• Track ongoing KPIs and performance metrics for the sales team, implementing strategies to maximize efficiency and revenue growth.
• Develop and execute a strategic sales plan to attract and retain group bookings across various markets, including corporate retreats, schools, and special interest groups.
• Research and pursue new vertical sales opportunities, identifying untapped segments that align with NOC’s offerings.
• Maintain and grow relationships with existing clients, ensuring high retention and satisfaction rates.
• Identify, scout, and attend trade shows, expos, and networking events to generate new leads and business opportunities.
• Collaborate with marketing to create targeted campaigns, promotional materials, and sales tools to drive group sales.
• Work with internal teams (e.g., Central Reservations, Adventure Operations, Hospitality, and Outdoor Schools) to optimize sales efforts, create sellable packages across teams, and bring them to potential clients.
• Build strategic partnerships with organizations, associations, and other businesses to enhance group sales opportunities.
• Develop and nurture relationships with event planners, corporate planners, camp directors, schools, and tourism boards to increase group bookings.
• Stay informed about industry trends and competitor offerings to maintain NOC’s competitive edge in the group sales market.

Requirements

• 3+ years of sales experience, preferably in group sales, hospitality, outdoor recreation, or relatable industries.
• Proven track record of developing new business and meeting or exceeding sales targets.
• Experience in trade show participation, networking, and lead generation.
• Excellent interpersonal, communication, negotiation, and relationship-building skills.
• Strong organizational skills with the ability to multitask and prioritize in a fast-paced environment.
• Proficiency in CRM software, Microsoft Office Suite, and other sales-related tools.

Benefits

• Must be comfortable sitting for long periods of time.
• Must be comfortable speaking with guests over the phone, via email, and in person.
• Must be comfortable working in an indoor office environment as well as onsite in outdoor setting rafting, hiking, etc.