Hybrid Manager, Brand Activation

Posted last week

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About the role

  • Strategic leader defining marketing strategy for key categories in France & Benelux cluster. Responsible for driving growth, performance, and team management in a prominent consumer goods company.

Responsibilities

  • As a strategic and business-oriented leader, you define and lead the marketing strategy for the France & Benelux cluster across four key categories.
  • You set the marketing strategy for your categories and build a high-performing marketing mix.
  • You identify growth levers based on in-depth analyses of market trends and category dynamics.
  • You develop new channels in line with Group strategy.
  • You build and manage the P&L for your categories.
  • You design and oversee 360° activation plans across all channels.
  • You analyze performance and proactively recommend corrective actions.
  • You develop deep expertise in your categories and their competitive environment.

Requirements

  • Master's degree or equivalent (Bac+5).
  • Minimum 10–12 years' experience in FMCG marketing, including strategic and operational marketing.
  • Expertise in brand strategy, marketing research, product mix, and TV and digital communications.
  • Proven managerial experience required.
  • Commercial experience (field sales and/or category management) is a plus.
  • Strong business orientation and demonstrated ability to build a successful strategic vision.
  • Excellent analytical skills, strong leadership, and ability to rally and align teams.
  • Fluent English required.

Benefits

  • A strategic role with significant business impact, offering a broad and stimulating scope.
  • A key role at the heart of decision-making for the France & Benelux cluster.
  • Real managerial responsibility with cross-functional scope.
  • An environment that values initiative, performance, and talent development.

Job title

Manager, Brand Activation

Job type

Experience level

Lead

Salary

Not specified

Degree requirement

Postgraduate Degree

Location requirements

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