Brand and Customer Manager responsible for marketing strategy in Oncology and Vaccines across CIS markets. Aiming to expand commercial reach and engage customers effectively.
Responsibilities
Develop and deliver integrated brand strategy and annual marketing plans for Oncology and Vaccines across selected CIS markets, aligned to business objectives.
Lead customer and market insights generation (research, segmentation, positioning) to identify opportunities and shape portfolio priorities.
Own end-to-end product lifecycle planning (launch readiness, in-year optimization, and portfolio performance reviews) in partner-operated markets.
Develop compliant promotional, digital, and educational assets and ensure localization/approval processes meet internal and external requirements.
Define, track, and report key brand performance metrics and KPIs; translate results into actionable recommendations and course-corrections.
Drive partner (alliance/distributor) marketing execution by setting clear governance, capability-building expectations, and consistent in-market standards; review annual partner plans and monitor progress vs. objectives.
Ensure marketing activities are executed in full compliance with regulatory and ethical standards, and remain current on relevant Oncology/Vaccines clinical guidelines and immunization policies impacting markets.
Requirements
Bachelor’s degree in Marketing, Business, Life Sciences, or a related field.
Minimum 2 years of experience in product/brand management or marketing within the pharmaceutical or healthcare industry.
Solid Oncology marketing experience (therapeutic area knowledge, treatment landscape, and customer ecosystem; pan-tumors preferred).
Vaccines commercial/marketing experience is required.
Experience in distributor-driven and/or alliance-partner operating models (alliance management/business development/market development across multiple markets is a plus).
Strong compliance, governance, and risk-management mindset, with the ability to operate effectively in complex and evolving market environments.
Understanding of private market dynamics and, where relevant, exposure to public/corporate channels (e.g., tenders, institutional customers) is a plus.
Familiarity with digital marketing tools and platforms is a plus.
English fluency is a must; additional language (Russian or Ukrainian) preferred.
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