HF
HP FranceSenior Manager – Retail Marketing
Senior Manager leading global marketing strategy for retail technology and incubation initiatives. Building a marketing function and driving growth across every touchpoint with a focus on innovation.
About the role
- Develop and execute the Customer Marketing Strategy aligned with brand, sales, and channel objectives.
- Partner with the Marketing and Sales leadership teams to translate brand positioning into impactful trade and customer activation plans.
- Act as the voice of the shopper and customer within the organization, ensuring that all initiatives are insight-driven and aligned with market realities.
- Design and lead tailored go-to-market strategies per channel (Modern Trade, Traditional Trade, E-commerce, Wholesale, Convenience, etc.).
- Build joint business plans with key customers, integrating brand priorities with retailer strategies to maximize category performance.
- Ensure the development of customer-specific programs that drive incremental sales, enhance brand equity, and improve in-store execution.
- Lead the analysis of shopper behavior, path-to-purchase, and in-store decision drivers.
- Utilize syndicated data and research (e.g., Nielsen, Kantar, IRI) to identify category opportunities and shape customer discussions.
- Oversee the design and flawless implementation of in-store activations , POS materials , and merchandising programs to drive shopper engagement.
- Management and control of the GTN and A&P investment budget.
- Ensure perfect execution at points of sale through the management of assigned marketing and promotional staff.
- Effective communication of the business strategy to the entire sales force.
- Maintain business excesses and obsolete inventory at a healthy level.
- Collaborate closely with Brand Marketing, Sales, Finance, Supply Chain, and Trade Marketing Operations to ensure executional excellence.
- Lead, coach, and develop the Customer marketing team to achieve commercial excellence and build a high-performance culture.
- Define clear objectives, performance KPIs, and development plans for team members, ensuring continuous growth and engagement.
- Foster cross-functional collaboration with finance, supply chain, and marketing to align strategies and ensure execution efficiency.
- Manage channel´s P&L , ensuring profitability, ROI, and the efficient use of trade investments and promotional budgets.
- Oversee demand forecasts, sales planning, and inventory coordination to guarantee product availability and minimize out-of-stocks.
- Monitor key performance indicators (sales, coverage, distribution, and visibility) and prepare reports to identify trends and recommend corrective actions.
- Ensure compliance with internal policies, trade terms, and operational standards.
- Develop a 1- to 3-year channels strategic plan that defines the roadmap for sales growth, profitability, and market share expansion.
- Partner with regional and category teams to align long-term strategies and resource allocation for sustainable channel development.
- Lead the execution of annual promotional calendars, product launches, and commercial activations tailored to the distribution channels ecosystem.
Requirements
- Bachelor’s degree in Business Administration, Economics, Industrial Engineering, or related field
- Minimum 15 years of progressive experience in Sales within FMCG or consumer goods industries
- Proven track record in developing and executing integrated commercial strategies and high-impact shopper programs
- Strong knowledge of category management, channel strategy, and retail execution
- Experience managing high-investment brands in competitive markets
- Proven track record leading cross-functional teams and strategic projects
- Fluent in Spanish and English (both written and spoken)
- Proficient in MS Office and CRM tools ; advanced Excel skills preferred
- Availability to travel as required.
Benefits
- Competitive salary
- Professional development opportunities
- Flexible working arrangements
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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