Hybrid Customer Marketing Manager

at Newell Brands

• Job title: Customer Marketing Manager
• Job type: Full Time
• Experience level: Senior, Lead
• Salary: Not specified
• Degree requirement: Bachelor's Degree
• Location requirements: Hybrid, Bogota, Colombia

About the role

• Customer Marketing Manager at Newell Brands responsible for strategy with iconic FMCG brands. Focused on shopper insights and development of customer-centric commercial plans.

Responsibilities

• Develop and execute the Customer Marketing Strategy aligned with brand, sales, and channel objectives.
• Partner with the Marketing and Sales leadership teams to translate brand positioning into impactful trade and customer activation plans.
• Act as the voice of the shopper and customer within the organization, ensuring that all initiatives are insight-driven and aligned with market realities.
• Design and lead tailored go-to-market strategies per channel (Modern Trade, Traditional Trade, E-commerce, Wholesale, Convenience, etc.).
• Build joint business plans with key customers, integrating brand priorities with retailer strategies to maximize category performance.
• Ensure the development of customer-specific programs that drive incremental sales, enhance brand equity, and improve in-store execution.
• Lead the analysis of shopper behavior, path-to-purchase, and in-store decision drivers.
• Utilize syndicated data and research (e.g., Nielsen, Kantar, IRI) to identify category opportunities and shape customer discussions.
• Oversee the design and flawless implementation of in-store activations , POS materials , and merchandising programs to drive shopper engagement.
• Management and control of the GTN and A&P investment budget.
• Ensure perfect execution at points of sale through the management of assigned marketing and promotional staff.
• Effective communication of the business strategy to the entire sales force.
• Maintain business excesses and obsolete inventory at a healthy level.
• Collaborate closely with Brand Marketing, Sales, Finance, Supply Chain, and Trade Marketing Operations to ensure executional excellence.
• Lead, coach, and develop the Customer marketing team to achieve commercial excellence and build a high-performance culture.
• Define clear objectives, performance KPIs, and development plans for team members, ensuring continuous growth and engagement.
• Foster cross-functional collaboration with finance, supply chain, and marketing to align strategies and ensure execution efficiency.
• Manage channel´s P&L , ensuring profitability, ROI, and the efficient use of trade investments and promotional budgets.
• Oversee demand forecasts, sales planning, and inventory coordination to guarantee product availability and minimize out-of-stocks.
• Monitor key performance indicators (sales, coverage, distribution, and visibility) and prepare reports to identify trends and recommend corrective actions.
• Ensure compliance with internal policies, trade terms, and operational standards.
• Develop a 1- to 3-year channels strategic plan that defines the roadmap for sales growth, profitability, and market share expansion.
• Partner with regional and category teams to align long-term strategies and resource allocation for sustainable channel development.
• Lead the execution of annual promotional calendars, product launches, and commercial activations tailored to the distribution channels ecosystem.

Requirements

• Bachelor’s degree in Business Administration, Economics, Industrial Engineering, or related field
• Minimum 15 years of progressive experience in Sales within FMCG or consumer goods industries
• Proven track record in developing and executing integrated commercial strategies and high-impact shopper programs
• Strong knowledge of category management, channel strategy, and retail execution
• Experience managing high-investment brands in competitive markets
• Proven track record leading cross-functional teams and strategic projects
• Fluent in Spanish and English (both written and spoken)
• Proficient in MS Office and CRM tools ; advanced Excel skills preferred
• Availability to travel as required.

Benefits

• Competitive salary
• Professional development opportunities
• Flexible working arrangements