About the role

Country Marketing Lead managing P&L and executing local marketing and brand strategies in Canada for Newell Brands. Focusing on cross functional collaboration to drive profitability and market growth.

Responsibilities

The Country Marketing Lead, Canada, will manage the P&L for the Canadian Team and develop strategies to support the business while being an integral part of Canadian Leadership team.
They will need to strategically utilize their knowledge of the Canadian consumer and customers to develop the market’s profitability, ensure global strategies are executed local while elevating our go to market execution and activation, both short- and long-term growth.
They will need to maximize the sales potential and profitability of existing products as well as develop business plans to localize the global brand strategy.
They will lead a cross functional team which includes country marketing, activation, category development and customer strategic planning.
Focused on developing the go-to-market strategy, working with the sales teams to set joint business plans with retailers.
They will work collaboratively with the global teams to provide local insights to the global product funnel, pricing, and promotional strategies.

Bachelor’s Degree required, preferably in Marketing, Advertising or Business Administration.
MBA preferred.
10+ years strategic brand marketing/ management experience required, at least 2 of which must be in a senior manager level role leading a high performing team; evidence of consistent progression in responsibility required.
A CPG background is strongly preferred but would be open to non-traditional CPG experience.
Experience managing P&L and budget required.
A track record of career progression/advancement within a marketing organization.
First-hand experience of retailer engagement and developing exciting in-store experiences.
Must demonstrate the ability to take a wide view.
Must be able to create, execute and manage a sound marketing plan.
Must have the ability to lead cross functionally and influence up, down and across the business.
Must be able to critically analyze data and tackle problems and present viable solutions.
Must be able to manage and motivate people while building strong relationships across both Canada and the US.
Must be able to present information (both written and oral) clearly and concisely to all levels in the organization.
Will need to adaptable and open to taking on more and can adapt plans and direction as the business indicates.
Proven expertise in problem solving and multiple project management.
Strong organization and prioritization skills required.

If you feel you need accommodation because of illness or disability, please do not hesitate to contact Human Resources at 289-291-5600 at your earliest convenience.
You will also be briefed on the Company's policies regarding accommodation and the Accessibility for Ontarians with Disabilities Act ("AODA") during your orientation process.