Hybrid Associate Manager, Market Planning, Development

at Newell Brands

• Job title: Associate Manager, Market Planning, Development
• Job type: Full Time
• Experience level: Junior, Mid level
• Salary: CA$88,550 - CA$108,200 per year
• Degree requirement: Bachelor's Degree
• Location requirements: Hybrid, Brampton, Canada

About the role

• Associate Manager overseeing market planning and development for outdoor products at Newell Brands. Driving sales strategies and supporting cross-functional team collaboration within a $60M business segment.

Responsibilities

• Helps execute the Segment’s 3-year Strategy and Annual Brand Plans.
• Helps develop Category Playbooks and tactics (DSMP expectations).
• Helps prepare for Annual Planning with Segment sales following the Pan Newell corporate calendar.
• Helps identify new business opportunities and aligns resources to capture incremental opportunities.
• Helps with Commercial planning, development of commercial Innovation and execution of key segment initiatives.
• Constantly monitors competitive activity, is an Industry expert for the Newell’s Outdoor & Recreation.
• Helps ensure Segment business plan execution and delivery.
• Helps with the execution of Segment plans.
• Understands Pan Newell Risks, opportunities and Sales Capability development.
• Helps with the execution of Segment DSMP objectives: Helps define channel and customer product assortments to maximize shopper reach and Newell’s share of retailer’s assortments.
• Helps define online and physical store shelf standards, strategy, and key merchandising vehicles to maximize Newell’s share of the retailer’s shelf.
• Works with leaders to Partner with Brand Marketing & Finance to develop Brand price & promotion strategy to drive price realization, while maintaining growing market share.
• Helps with the execution of key Seasonal Drive Periods (i.e., Back to School, Micro-Seasons) to drive annual revenue, profitability, and market share.
• Helps prepare for the monthly S&OP Demand Review that informs the Segment’s 18-month demand outlook and continuously improve sales forecast accuracy.
• Helps prepare for the Monthly Business Review with Newell Corporate Leadership team where needed.

Requirements

• Bachelor’s degree in marketing, business, or related field.
• 2+ years in market planning, brand management, or related roles.
• Canadian retail customer knowledge is a plus.
• Understanding of syndicated POS and Panel data.
• Demonstrated ability to partner with multiple teams in a matrixed organization is a plus.