Senior Manager, Market Activation responsible for regional go-to-market strategies for Netflix, leading execution across Latin America and collaborating with global partners.
Responsibilities
Lead regional go-to-market and commercial activation for Product & Content (including Live and Custom Sponsorships), in close partnership with Regional Commercial teams.
Serve as the single point of contact for the Regional Ads Leader, streamlining all aspects of local market activation support (Ads Product, Content/Live, internal launches, sales enablement, etc.).
Partner with Global Market Activation and Product & Tech teams to translate global strategies into clear, executable regional plans that reflect local market dynamics, buyer behavior, product readiness, and inventory mix.
Act as the primary strategic thought partner for Product Marketing in the region, including product–market fit, feedback loops, product activation, and tracking of key performance metrics.
Ensure commercial plans are accurate, transparent, and adaptable, providing Regional Commercial teams with timely insights and recommendations.
Serve as the regional coordination hub across Sales, MP&O/Finance (RYA), Legal, Marketing, Product, and Global Market Activation.
Ensure regional requirements and nuances are embedded into global initiatives, launches, and quarterly planning cycles.
Lead and facilitate regional participation in cross-functional go-to-market planning, ensuring smooth and consistent in-market execution.
Drive knowledge sharing, best-practice exchange, and alignment across regions and with global partners.
Build, lead, and develop a high-performing regional team directly responsible for Product Marketing in the region.
Requirements
15+ years of experience across Digital Advertising & Sales, Product Marketing, and Product Go-to-Market.
Deep current understanding of the digital media and advertising ecosystem, including the digital ads product landscape.
Programmatic and Ad Tech expertise; prior hands-on or strategic oversight in these areas is a strong plus.
Demonstrated experience leading teams, complex planning, and execution across regional or international markets within a global, matrixed organization.
Proven ability to manage and scale cross-functional programs, while effectively influencing & working with a large set of senior executives and key stakeholders.
Track record of building, leading, and mentoring high-performing teams in fast-paced, high-growth, and high-complexity environments.
Benefits
Inclusion is a Netflix value and we strive to host a meaningful interview experience for all candidates. • We are an equal-opportunity employer and celebrate diversity, recognizing that diversity builds stronger teams.
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