Support Marketing strategies for Purina brands in Italy, focusing on FRISKIES and LILY’S KITCHEN. Collaborate on brand performance, market analysis, and campaign development.
Responsibilities
Support the Marketing team in implementing the brand plan among an international strategy
Work on LILY’S KITCHEN, a new brand recently launched in the Italian market
Analyse market and monitor brand performance
Develop and implement communication campaigns and consumer activities
Manage budget spending
Project management including POS materials, digital communication and consumer contests development and implementation
Website management in cooperation with ad hoc Digital team
Internal meeting preparation and presentation
Management (semi-autonomous) of Marketing expenses
Work in team to monitor brand performance and generate new opportunities
Requirements
Undergraduates or graduates in Marketing, Economics or equivalent
Analytical mindset and good knowledge of Excel, Power Point, Outlook and Digital skills
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