Marketing Consultant responsible for developing, executing, and measuring strategic marketing campaigns for Lincoln Financial. Focusing on organizational readiness and go - to - market tactical plans for group benefit focus areas.
About the role
- Marketing Analytics Manager role at Nestlé USA providing insights for business decisions and marketing strategy. Conducting data analyses to inform strategy and budget allocation across teams.
Responsibilities
- Conduct thorough analyses of business performance
- Evaluate marketing performance and guide commercial budget allocation
- Size future category growth potential
- Identify and size potential headwinds and tailwinds
- Perform ad-hoc analyses for business decision support
- Build strong relationships with key stakeholders
- Collaborate with cross-functional teams
- Present findings and recommendations
Requirements
- Bachelor’s degree in Marketing, Business, Economics, Statistics, Data Science/Analytics, or a related field
- 5+ years of proven experience in marketing analytics, data analysis, marketing research, or a related field
- Demonstrated ability to interpret complex data sets
- Experience with syndicated market data and tools (e.g. Circana, NielsenIQ, Numerator, 84.51, Scintilla)
- Proficiency in analytical tools and software (e.g., Excel, SQL, Tableau, R, Python, etc.)
- Familiarity with data visualization tools (e.g., Tableau, Power BI)
- Understanding of statistical modeling techniques and their application in marketing analysis
Benefits
- Inclusive workplace that inspires innovation
- Collaborative environment that encourages continuous learning
- Marketing analytics champion opportunities
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Tech skills
Location requirements
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