Digital Demand Manager executing digital growth strategies for Simpro UK and BigChange. Involves lead acquisition, campaign optimization, and collaboration with marketing teams.
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Hybrid Senior Marketing Associate – Social, U.S. Card Performance Marketing
Posted last month
About the role
- Senior Marketing Associate managing social marketing strategies for Capital One’s Meta presence. Collaborating with various teams to enhance campaign effectiveness and drive acquisitions.
Responsibilities
- Partner with channel team for planning and implementation of Meta campaigns on Facebook and Instagram, following outlined process and flagging areas for potential process improvements
- Scope future tests with Meta team and channel team, thinking through the highest leverage ways to structure tests to achieve most valuable results, including: creative testing, audience testing, new placements, etc.
- Coordinate across internal teams including Compliance, Brand Marketing, Customer Experience, Analytics, Data, Technology etc. to execute Meta strategies end to end
- Partner with QA associate to maintain platform documentation, plan launch timings, and ensure following well managed processes
- Create creative briefs to support upcoming tests and maintain channel creative library
- Solid understanding of performance marketing, conversions, and online customer acquisition
- Ability to work with high-performing teammates, as well as partners across the enterprise
- Comfortable working with large data sets in Excel / Google Sheets + familiarity with common performance marketing metrics
- Strong ability to create presentations and clearly communicate through powerpoint/Google slides
Requirements
- Bachelor’s Degree or Military Experience
- At least 2 years of experience in paid social marketing working with Meta platforms Facebook & Instagram
- At least 1 year of experience trafficking Meta campaigns
- At least 2 years of experience with Microsoft Excel and Google Sheets
- At least 1 year of experience with Google Suite applications
- At least 3 years of experience in paid social marketing with knowledge of Meta (Facebook & Instagram) in the performance marketing space (Preferred)
- At least 2 years of ad operations experience at a digital marketing agency with a strong background in Meta campaign trafficking and management (Preferred)
- Familiarity producing and optimizing both static and video creative for Meta (Preferred)
- Experience in other social media or digital marketing channels such as: YouTube, TikTok, Display, etc. (Preferred)
- At least 2 years of experience in project management or 2 years of experience at a digital marketing agency (Preferred)
Benefits
- Comprehensive, competitive, and inclusive set of health, financial and other benefits that support your total well-being.
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