Analista de Mídia Performance SR managing performance media campaigns for digital platforms at BETC Havas in São Paulo or Rio de Janeiro. Responsibilities include data analysis and campaign optimization for effective media strategies.
Responsibilities
Planning and management of campaigns (Google Ads, Meta, TikTok);
Continuous performance optimization;
Budget control and allocation;
Execution of A/B tests;
Data analysis and generation of insights;
Preparation of performance reports;
Interface with Creative, BI and Account teams.
Requirements
Experience with paid media and performance;
Proficiency in media platforms (Google Ads, Meta Ads, etc.);
Knowledge of metrics and the conversion funnel;
Experience with Google Analytics (GA4);
Analytical profile and results-oriented mindset.
Benefits
Monthly home office allowance;
Meal and food allowance (VR/VA) via PicPay (voucher);
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