Analista de Inteligência e Performance na Motz, uma transportadora digital que conecta embarcadores e caminhoneiros. Foco em otimização de performance comercial e mensageria.
About the role
- Marketing Intelligence Analyst at Mytheresa in Barcelona, responsible for customer journey analysis and marketing attribution methodologies. Collaborating with data engineering to ensure data integrity and performance reporting.
Responsibilities
- Analyze customer journey behavior and generate findings into online marketing campaigns
- Development and implementation of marketing attribution methodologies to accurately measure marketing channel contribution
- Build and maintain data models, dashboards and automated reports to measure performance across channels such as SEA, SEO, Affiliate, Email, Performance Display
- Partner with the data engineering team to improve data pipelines and ensure seamless integration of new data sources
- Ensure accuracy, consistency, and reliability of data
- Continuous optimization, monitoring, and quality checkups of already existing processes and daily business
Requirements
- Master’s degree in (business) informatics, mathematics, data science, economics/business administration, or another relevant field
- 3 years+ work experience within a Marketing Analytical role, ideally within an e-commerce environment
- Proven expertise in handling large datasets, attribution modeling, and deriving business-critical insights
- Advanced proficiency in SQL and Python and with ETL workflows
- Good knowledge of reporting tools e.g. Tableau/Power BI
- Strategic thinker with strong business acumen and the ability to connect data to broader commercial objectives
- Result driven and high standards in quality and precision
- You are a passionate, committed team player with a high degree of personal initiative
- Fluent in Business English.
Benefits
- Up to 32 days of holiday, depending on the length of service, starting with 28 days (excluding public holidays and weekends)
- Mobile office with up to 20% of your total contracted hours (job and position permitting)
- 10 days/year of mobile office abroad in EU-countries (job and position permitting)
- Language & e-learning courses
- Staff discount of up to 30%
- Flexible remuneration benefits (ticket restaurant, ticket transport and ticket child care (guardería))
- Discounted membership for selected sports platforms & gyms
- Private health insurance
- Access to LinkedIn Learning
- Individual support on mental health & well-being
- Social Day
- Employee Share Purchase Plan
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Tech skills
Location requirements
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