Google Marketing Technology & Data Consultant representing Caterpillar's Google Marketing Platform suite. Focusing on Google Analytics to enhance digital solutions for customers and dealers.
About the role
- Senior Marketing Specialist driving integrated B2B campaigns and managing supplier marketing partnerships within the Public Sector at CoreTrust. Supporting event strategy and implementing core growth initiatives.
Responsibilities
- Support cross-functional planning with Sales, Product, and Operations teams to ensure marketing initiatives are aligned with business objectives and product development timelines
- Help maintain, document, and evangelize Standard Operating Procedures (SOPs) for campaign intake, execution, and go-to-market processes to evolve our marketing organization from reactive execution to proactive orchestration
- Ensure all marketing programs are executed on time, on budget, and are measured against clear Key Performance Indicators (KPIs)
- Coordinate joint marketing tactics with key suppliers, ensuring their marketing materials clearly articulate the value of the cooperative contract and adhere to brand consistency
- Continuously update the Public Sector website by posting, updating, and maintaining new solicitations and newly awarded suppliers to ensure a smooth integration and strong start to the partnership
- Support LinkedIn strategy to enhance brand awareness, promote thought leadership, and engage with procurement and supplier communities
- Support and execute on the national tradeshow strategy, working with our events agency to ensure optimal event selection, consistent messaging, and measurable outcomes
- Build and expand CoreTrust's visibility and influence by cultivating relationships with key purchasing organizations (e.g., NIGP) at the national, regional, and local levels
- Track and analyze promotional inventory, budget, cost per lead, and overall promotional effectiveness
- Maintain proficiency with core marketing platforms (e.g., CRM tools, email marketing software, project management/work management systems)
- Provide feedback and guidance on marketing work management tools to optimize campaign workflows, accountability, and collaboration from an execution perspective
Requirements
- 3+ years of progressive experience in B2B marketing, specifically in an integrated campaign management, program management, or Sr. Marketing Specialist role
- Proven experience within the Public Sector/SLED (State and Local Government, Education) or Cooperative Procurement space
- Exceptional skills in presentation, verbal, and written communication, with comfort presenting strategies and performance updates to internal and external stakeholders
- Experience in supplier or partner marketing, managing joint go-to-market initiatives preferred
- Experience with website updates and social media strategy preferred
- Strong analytical skills with experience tracking, managing, and presenting marketing performance metrics (CPL, ROI, etc.) preferred
- Experience in evolving and documenting marketing workflow and process improvements preferred
Benefits
- Competitive compensation package
- Free individual employee medical coverage
- Company subsidized dental and vision coverage
- Dollar for dollar 401(k) match up to 6% of your salary with immediate vesting
- Company-paid Short-Term and Long-Term Disability coverage
- Employee Assistance Program to support your wellbeing and mental health
- $1500 annual stipend for undergraduate/graduate college courses; $500 annual stipend for continuing education courses/certifications
- Free snacks and beverages on-site
- Brand new, state-of-the-art, tech-enabled work environment in downtown Nashville
- Flexible/hybrid work culture
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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