Hybrid Senior Marketing Specialist, Public Sector

at MySignature

• Job title: Senior Marketing Specialist, Public Sector
• Job type: Full Time
• Experience level: Senior
• Salary: Not specified
• Degree requirement: Bachelor's Degree
• Location requirements: Hybrid, Nashville, United States

About the role

• Senior Marketing Specialist driving integrated B2B campaigns and managing supplier marketing partnerships within the Public Sector at CoreTrust. Supporting event strategy and implementing core growth initiatives.

Responsibilities

• Support cross-functional planning with Sales, Product, and Operations teams to ensure marketing initiatives are aligned with business objectives and product development timelines
• Help maintain, document, and evangelize Standard Operating Procedures (SOPs) for campaign intake, execution, and go-to-market processes to evolve our marketing organization from reactive execution to proactive orchestration
• Ensure all marketing programs are executed on time, on budget, and are measured against clear Key Performance Indicators (KPIs)
• Coordinate joint marketing tactics with key suppliers, ensuring their marketing materials clearly articulate the value of the cooperative contract and adhere to brand consistency
• Continuously update the Public Sector website by posting, updating, and maintaining new solicitations and newly awarded suppliers to ensure a smooth integration and strong start to the partnership
• Support LinkedIn strategy to enhance brand awareness, promote thought leadership, and engage with procurement and supplier communities
• Support and execute on the national tradeshow strategy, working with our events agency to ensure optimal event selection, consistent messaging, and measurable outcomes
• Build and expand CoreTrust's visibility and influence by cultivating relationships with key purchasing organizations (e.g., NIGP) at the national, regional, and local levels
• Track and analyze promotional inventory, budget, cost per lead, and overall promotional effectiveness
• Maintain proficiency with core marketing platforms (e.g., CRM tools, email marketing software, project management/work management systems)
• Provide feedback and guidance on marketing work management tools to optimize campaign workflows, accountability, and collaboration from an execution perspective

Requirements

• 3+ years of progressive experience in B2B marketing, specifically in an integrated campaign management, program management, or Sr. Marketing Specialist role
• Proven experience within the Public Sector/SLED (State and Local Government, Education) or Cooperative Procurement space
• Exceptional skills in presentation, verbal, and written communication, with comfort presenting strategies and performance updates to internal and external stakeholders
• Experience in supplier or partner marketing, managing joint go-to-market initiatives preferred
• Experience with website updates and social media strategy preferred
• Strong analytical skills with experience tracking, managing, and presenting marketing performance metrics (CPL, ROI, etc.) preferred
• Experience in evolving and documenting marketing workflow and process improvements preferred

Benefits

• Competitive compensation package
• Free individual employee medical coverage
• Company subsidized dental and vision coverage
• Dollar for dollar 401(k) match up to 6% of your salary with immediate vesting
• Company-paid Short-Term and Long-Term Disability coverage
• Employee Assistance Program to support your wellbeing and mental health
• $1500 annual stipend for undergraduate/graduate college courses; $500 annual stipend for continuing education courses/certifications
• Free snacks and beverages on-site
• Brand new, state-of-the-art, tech-enabled work environment in downtown Nashville
• Flexible/hybrid work culture