Google Marketing Technology & Data Consultant representing Caterpillar's Google Marketing Platform suite. Focusing on Google Analytics to enhance digital solutions for customers and dealers.
About the role
- Portfolio Marketing Manager leading portfolio marketing initiatives at CoreTrust Purchasing Group. Bridging product and partner marketing for supplier launches and co-marketing programs in Nashville.
Responsibilities
- Supplier Relationship Management: Maintain and strengthen relationships with key supplier marketing contacts, serving as the primary liaison for marketing initiatives
- GTM Strategy & Execution: Develop and implement comprehensive GTM plans for new and existing suppliers, including positioning, messaging, sales enablement, and campaign strategy
- Portfolio Marketing: Drive marketing strategies that amplify supplier value propositions and align with business priorities
- Co-Marketing Campaigns: Plan and execute joint marketing programs with suppliers to increase engagement and member adoption
- Launch Management: Lead marketing efforts for onboarding new suppliers, ensuring timely and impactful launches to the existing member base
- Cross-Functional Collaboration: Partner with Sales, Portfolio, and Marketing Operations teams to deliver integrated campaigns and enablement tools
- Quarterly Business Reviews (QBRs): Represent Marketing in QBR discussions with suppliers, providing insights and updates on marketing performance
- Performance Analysis: Monitor campaign effectiveness, track KPIs, and optimize strategies based on data-driven insights
Requirements
- 5+ years of experience in B2B marketing, with exposure to product marketing, partner marketing, and GTM planning
- Strong project management skills and ability to manage multiple priorities
- Excellent communication and relationship-building skills
- Proficiency in marketing automation tools, sales enablement platforms, and content management systems
- Analytical mindset with experience in campaign performance tracking and reporting
Benefits
- Competitive compensation package
- Free individual employee medical coverage
- Company subsidized dental and vision coverage
- Dollar for dollar 401(k) match up to 6% of your salary with immediate vesting
- Company-paid Short-Term and Long-Term Disability coverage
- Employee Assistance Program to support your wellbeing and mental health
- $1500 annual stipend for undergraduate/graduate college courses; $500 annual stipend for continuing education courses/certifications
- Free snacks and beverages on-site
- Brand new, state-of-the-art, tech-enabled work environment in downtown Nashville
- Flexible/hybrid work culture
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
Marketing Data Integration & Adoption Consultant at Caterpillar Inc. focusing on integrating Google Analytics with marketing platforms and enhancing customer experiences.
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