Specialist Consumer: Youth and Mass developing GTM plans and executing campaigns for Youth and Mass segments. Collaborating with internal teams to achieve marketing objectives and drive revenue growth.
About the role
- Senior Releases Marketing Manager overseeing marketing campaigns for global cinema releases, collaborating across teams to ensure high-quality deliverables. Engaging creatively with filmmakers and stakeholders for successful campaigns.
Responsibilities
- You’ll be leading the marketing campaigns for a set of new releases across territories, and across all windows — from theatrical to streaming. Developing positioning and marketing strategy documents in consultation with the wider Marketing, Distribution, and Communications teams
- Working closely with the Creative team on the development of key campaign materials (trailer, key art, social media assets, clips)
- Building trust and close relationships with filmmakers and other key stakeholders throughout the process
- Campaign deck building and presentations for filmmakers
- Managing asset localization and proofing process, working in tandem with internal teams and external sub-distributors
- Collaborating with MUBI’s organic social and influencer teams to maximize social engagement and reach
- Working with local marketing teams across each of MUBI’s core territories to bring the campaign to life across all windows.
- Copywriting for email builds, organic social and paid digital setup
- Prepare wrap-up reports & update trackers covering performance and related activations
- Manage creative approvals with filmmakers, producers, and sales executives
Requirements
- Between 5-7 years’ experience in film and/or entertainment marketing, with at least 2-3 years experience leading campaigns
- A passion for quality independent and specialty cinema
- A creative, out-of-the-box thinker with lots of great ideas, energy and enthusiasm
- Excellent writing and communication skills with the ability to adapt to MUBI’s brand voice
- Highly collaborative; enjoys working cross functionally, and building relationships with internal and external stakeholders and peers
- Knowledgeable and enthusiastic about the digital landscape, from social to streaming
- A diligent, highly organized and eager learner who pays close attention to detail
- A dedication to streamlining each and every campaign
- Strong working knowledge of the Google Drive suite
- Familiarity with Asana, Braze, Photoshop and Premiere Pro desirable
- Given you’ll be supporting releases across multiple territories and managing asset localization, additional languages would be a plus
Benefits
- Flexible working arrangements
- Professional development
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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