Hybrid Director, Thought Leader Marketing Liaison, Immunology – IBD

at MSD

• Job title: Director, Thought Leader Marketing Liaison, Immunology – IBD
• Job type: Full Time
• Experience level: Senior
• Salary: $190,800 - $300,300 per year
• Degree requirement: Bachelor's Degree
• Location requirements: Hybrid, North Wales, United States

About the role

• Director leading the thought leader marketing for IBD treatments at a pharmaceutical company. Engaging scientific leaders and aligning marketing strategies while ensuring compliance across activities.

Responsibilities

• Lead identification and mapping of national and regional scientific leaders (SLs), clinical leaders, and emerging experts in across the US IBD landscape.
• Develop and assess advocacy of key opinion leaders around the scientific messages, product positioning, and medical education content.
• Structure and implement engagement plans for SLs, including congress participation, site visits, and HQ-approved activities (e.g., advisory boards, customer strategy sessions).
• Gather actionable insights from SLs to inform marketing strategies and brand planning.
• Collaborate with marketing team to determine participation and level of support in key IBD conferences.
• Help identify and manage a US IBD Speaker Bureau, including faculty identification, onboarding, and training as appropriate to approved content.
• Design and build out the regional TLML marketing team to prepare for launch.
• Partner with field Sales, Marketing, Market Access, and Global Medical Affairs to ensure alignment on SL needs and account dynamics.
• Ensure strict adherence to compliance regulations, internal policies, and industry standards in all engagement activities.

Requirements

• Bachelor’s degree required; advanced degree (MBA, MS, PharmD, or equivalent) preferred.
• Minimum 5-8 years in pharmaceutical sales, marketing, or field medical engagement or KOL management roles.
• At least 2 years of IBD experience strongly preferred with existing Key KOL networks in IBD.
• Demonstrated success in building and maintaining scientific relationships with KOLs, speakers, or professional societies in a highly regulated environment.
• Excellent communication, interpersonal, and organizational skills.
• Proven ability to synthesize insights into strategic recommendations.
• Ability to influence and collaborate across a matrixed environment without direct authority.
• Travel up to 60% (including weekends and evenings for congresses and advisory meetings).

Benefits

• medical, dental, vision healthcare and other insurance benefits (for employee and family)
• retirement benefits, including 401(k)
• paid holidays, vacation, and compassionate and sick days