Manage a team of data analysts and develop complex reports for a leading risk and claims administrator. Overseeing data analysis education and providing client - specific technical support.
About the role
- Digital Test & Learn Analytics Analyst focusing on analytics and Test & Learn for General Motors. Collaborating with LATAM teams to optimize user experiences across digital platforms.
Responsibilities
- Support business and marketing teams by defining objectives, metrics, and analysis approaches for digital performance and optimization initiatives.
- Analyze user behavior and digital performance using Adobe Analytics and related tools.
- Develop clear, visual, and insight-driven reports and dashboards.
- Support Test & Learn / A/B/n testing initiatives using Adobe Target, including monitoring, analysis, and recommendations.
- Contribute to the design of hypotheses, success metrics, and experimentation plans for content, UX, and conversion optimization.
- Identify optimization opportunities and propose improvements focused on conversion and customer experience.
- Monitor test execution and results, ensuring proper implementation and stakeholder alignment.
- Collaborate with internal teams (Marketing, UX, Dev, Analytics) across LATAM and global environments.
- Participate in meetings and provide analytical support for ongoing digital initiatives.
Requirements
- Bachelor’s degree or equivalent experience in Analytics, Statistics, Marketing, MIS, or related fields.
- Minimum 1 year of experience in data analysis, digital analytics, experimentation, or Test & Learn roles.
- Experience with Adobe Analytics and Adobe Target.
- Knowledge of A/B testing and experimentation methodologies.
- Proficiency in Excel and PowerPoint.
- Familiarity with Google Analytics and/or other testing tools (e.g., Optimizely) is a plus.
- Basic knowledge of HTML, CSS, and JavaScript to support testing and customization.
- English: Intermediate (for tools, documentation, technical support).
- Portuguese: Fluent.
- Spanish: Intermediate (desirable).
Benefits
- Meal/Meal Voucher (VA/VR): fixed amount of R$1,012.00 per month, paid without payroll deductions
- Health insurance (100% covered by the company)
- Life insurance coverage up to 12 times the monthly salary
- Birthday day off
- Platform for academic and professional development and external training partnerships
- SESC membership/benefits
- Totalpass (fitness/wellness benefit)
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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