Category Analyst providing data insights to support category management in CPG sector. Building reports and collaborating on sales initiatives while ensuring data accuracy.
About the role
- Principal Commercial Analyst focusing on UK trading performance and insights at Moonpig Group. Leading commercial decision-making while coaching a small team of analysts for high standards.
Responsibilities
- Be accountable for the daily UK trading view, ensuring a clear, accurate and insight-led narrative is available at pace.
- Design, build and embed standardised analytical frameworks for core commercial metrics including sales, margin, conversion, AOV and promotion performance.
- Act as the analytics partner to the UK General Manager and senior commercial leaders, shaping how business performance, risks and opportunities are framed and discussed.
- Prepare, coordinate and quality-assure UK commercial analytics content for monthly business reviews, budget and reforecast cycles, and other executive forums.
- Take ownership of the quality, storytelling and impact of UK commercial analytics outputs, even when analysis is delivered by other analysts.
- Lead deep-dive strategic analyses across areas such as category performance, pricing and promotions, and customer value to identify and validate growth opportunities.
- Work closely with Business Intelligence and Analytics Engineering teams to ensure Snowflake, dbt models and Tableau assets support trusted, well-defined commercial metrics.
- Own and drive analytics standards across UK Commercial, including metric definitions, analytical approaches and expectations for quality and storytelling.
- Partner with International analytics counterparts to ensure consistency of metrics and frameworks across markets, while allowing for sensible local nuance.
- Provide analytics thought leadership within the wider Data Insights team, sharing best practice on commercial measurement, experimentation and storytelling.
Requirements
- Extensive experience in commercial analytics within an e-commerce environment, operating at a very senior individual contributor level.
- Strong commercial acumen, with confidence discussing P&L performance, trading levers, pricing, promotions and customer economics.
- Proven experience partnering closely with senior commercial leaders, ideally at GM or ExCo-equivalent level.
- Demonstrated success in standardising metrics and analytical approaches and driving adoption across multiple teams.
- Comfortable operating at pace and managing ambiguity, forming a pragmatic first view quickly and refining over time.
- Excellent communication and storytelling skills, able to turn complex analysis into clear, compelling narratives and recommendations for senior non-technical audiences.
- Experience coaching and mentoring analysts day to day, improving quality and autonomy without formal line management responsibility.
- Confident challenging assumptions and influencing senior stakeholders with an independent, data-led perspective.
- Strong grounding in applied statistics and experimentation, including hypothesis testing, confidence intervals and power analysis.
- Experience using regression and time-series techniques to understand performance drivers and build sensible forecasts.
- Expert-level SQL, with hands-on experience working directly with large datasets, ideally in Snowflake.
- Strong Python skills for analysis and automation.
- Extensive experience building and iterating performance views using Tableau or similar tools.
Benefits
- Competitive Pay & Bonuses: Plus, generous pension plans & staff discounts.
- Wellbeing First: Private healthcare (UK), mental health support & dog-friendly offices (London & NL).
- Flexible Working & Time Off: Generous holidays, hybrid working (1-3 days in office, depending on role/team) & up to 20 days of international working.
- Career Growth: Learning allowances, coaching & development programs.
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