Brand Manager responsible for strategic marketing of FMCG brands in a dynamic environment. Collaborating across departments to enhance brand visibility and profitability in Belgium.
About the role
- Senior Brand Manager responsible for brand presence and strategy at moomoo Financial Canada. Leading campaigns and brand initiatives in a fast-paced fintech environment.
Responsibilities
- Help evolve and maintain moomoo’s brand strategy, positioning, and messaging architecture for Canada.
- Drive clarity around our core ‘reasons to believe’ and ensure consistency across channels.
- Translate audience, category, and competitive insights into clear strategy, briefs, and creative direction.
- Lead the development and execution of national brand campaigns, launch moments, and evergreen initiatives.
- Partner closely with creative teams (internal + external) to ensure concepts are breakthrough, on-strategy, and culturally relevant.
- Build tight, actionable creative briefs that elevate quality and inspire strong creative output.
- Shape the brand experience within the Yorkville Store from content and storytelling to programming and community building.
- Partner with cross-functional teams to turn the store into a hub for acquisition, education, creator partnerships, and fintech culture.
- Oversee brand-aligned content themes, scripts, narratives, and social storytelling.
- Work with influencer and partnerships teams to ensure creators amplify brand strategy authentically and consistently.
- Support the development of product education content, creator collabs, UGC, and community moments.
- Collaborate with product, PR, comms, social, performance media, and global teams to ensure consistent brand expression everywhere.
- Provide strategic and executional leadership on brand integrations across paid, owned, earned, experiential, and product channels.
- Maintain brand standards across visual identity, tone of voice, messaging, and creative assets.
- Conduct ongoing competitive audits, landscape reviews, and benchmarking across fintech and cross-border brokerage categories.
- Manage timelines, budgets, resourcing, approvals, reporting, and stakeholder communication.
- Partner with agencies, vendors, and production teams to bring campaigns and content to life efficiently and on time.
- Establish clear KPIs for brand, content, campaign effectiveness, and store activation performance.
- Partner with analytics, performance media, and product teams to translate data into actionable insights that guide creative, messaging, and channel optimization.
- Monitor and report on brand health metrics, CAC efficiency drivers, audience behavior, funnel performance, and cultural signals.
- Lead A/B testing across messaging, brand assets, content formats, and creator collaborations to continually raise performance.
- Use quantitative and qualitative insights to refine brand strategy and ensure every initiative has measurable impact.
- Evaluate campaign outcomes and distill learnings into future recommendations for leadership and cross-functional teams.
Requirements
- 4–7 years of experience in brand marketing, integrated marketing, or brand management, ideally in fintech, financial services, technology, or a fast-paced consumer brand.
- Bachelor’s degree in commerce, marketing, advertising, communications, or related field
- Experience developing multi-channel campaigns (OOH, social, video, influencers, experiential, PR, retail).
- Strong exposure to performance-informed creative or data-driven marketing environments.
- Experience partnering with analytics/performance teams to improve efficiency across channels.
- Experience working with or within agencies (brand, creative, integrated, experiential).
- Experience with store/retail brand activation or cultural/experiential marketing.
- Demonstrated contributions to organizational culture
Benefits
- Competitive salary, comprehensive benefits, and performance-based incentives
- Opportunities for professional growth in a fast-growing fintech company
- Beautiful office space in mid-town Toronto with stunning city views
- Work in a company that's a global leader in online brokerage and wealth management
Job title
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Experience level
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Degree requirement
Location requirements
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