Marketing Specialist providing content strategy and marketing support for Cushman & Wakefield in commercial real estate. Collaborating with teams to create compelling content and innovative marketing campaigns.
About the role
- Senior Content & Comms Manager responsible for content strategy at Moneybox. Leading cross-functional teams to engage and educate customers through effective communications and campaigns.
Responsibilities
- Developing and driving content and comms strategy in line with business and commercial goals, ensuring alignment with wider Content & Comms team activity.
- Producing integrated content and comms plans, to engage with our customers across email, push notifications, in-app merchandisable spaces, blogs, video, website and more.
- Ideating, optimising and evaluating in-app content, using data and tools to inform decision-making, ensuring a personalised experience that leads to better customer outcomes.
- Ideating best in class content initiatives that engage and educate audiences.Working closely with cross-functional teams and building strong internal relationships, notably with the Product, CRM & Insights and Commercial teams.
- Being accountable for the performance and results of owned campaigns and content, thinking creatively about how to solve problems and deliver ongoing performance against company objectives.
- Developing a deep understanding of customer behaviour and how this influences our content and comms decisions.
- Integrate AI best practices to increase BAU efficiencies.
- Championing content and comms innovation and best practice with the team and wider business, coaching/managing more junior team members where relevant.
- Briefing internal and external designers and creators to develop relevant creative assets, working collaboratively to deliver high quality campaigns.
- Acting as a guardian for the Moneybox brand, ensuring tone, personality and style is consistent with our brand guidelines.
Requirements
- Minimum 7 years’ relevant experience (within financial services preferred).
- Proven track record in creating high quality and personalised content and customer comms to deliver commercial value for a business, as well as engage and educate a community.
- Excellent copywriting and creative skills.
- Strong organisational and project management skills with meticulous attention to detail.
- Proven experience using data and commercial thinking to effectively inform content creation and deliver positive outcomes.
- Confident communicator with the ability to work unsupervised and as part of a team.
- Fosters positive team morale and inclusivity, facilitating collaboration between team members across the business.
Benefits
- Opportunity to join a fast-growing, award-winning and super ambitious company
- Work with a friendly team of highly motivated individuals
- Be in an environment where you are listened to and can actually have an impact
- Thriving collaborative and inclusive company culture
- Mission + Functional team socials every 8 weeks
- Company pension scheme
- Hybrid working environment
- Home office furniture allowance
- Personal Annual Learning and Development budget
- Private Medical Insurance
- Health Cash Plan (cashback on visits to the dentist & opticians etc)
- Cycle to work scheme
- Wellhub subscription to a variety of gyms and wellbeing apps
- Enhanced parental pay & leave
- 25 days holiday + bank holidays with additional days added with length of service.
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