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Hybrid Director, Global Marketing – Insurance, Asset Management & Actuarial
Posted last month
About the role
- Lead global marketing strategy and activation for Oliver Wyman's Insurance and Asset Management practices. Focus on integrated marketing plans and measurable multi-channel campaigns.
Responsibilities
- Define and own the global marketing strategy for Insurance, Asset Management and Oliver Wyman Actuarial aligned to practice priorities and revenue targets.
- Translate partner priorities into annual and quarterly marketing plans and a global-to-local activation roadmap.
- Design and deliver integrated multi‑channel campaigns (owned, earned, paid, events, digital) that target C‑suite and senior client audiences.
- Run ABM programs for priority accounts and coordinate cross‑regional activation and localization.
- Set KPIs and build dashboards to measure brand, engagement, pipeline and media share; run performance rhythms and optimize to maximize ROI.
- Lead, mentor and develop two direct reports; set objectives, conduct performance reviews, and build capability.
- Act as primary marketing partner to practice heads, partner‑level client teams and communications; secure buy‑in and translate business needs into marketing deliverables.
- Coordinate with central brand, digital, PR, events, and marketing operations to ensure consistent and scalable activation across all markets.
- Drive adoption of martech, ABM platforms, analytics and AI/automation to scale personalization and speed to market.
- Work with editorial and communications to amplify practice leaders through bylines, speaking opportunities, media and flagship events globally.
Requirements
- 10–15+ years in integrated B2B marketing, professional services, or consulting
- Experience leading multi‑channel, global campaigns and ABM programs across multiple regions
- Proven track record of driving measurable commercial outcomes (pipeline/revenue)
- Demonstrated people management (managing and developing junior marketers)
- Strong stakeholder management and influencing skills with senior global leaders
- Excellent written and verbal communication; ability to translate technical content for C‑suite across markets
Benefits
- Health and welfare benefits
- Tuition assistance
- 401K savings and other retirement programs
- Employee assistance programs
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