Hybrid Website Experience & Optimization Manager

at Mixpanel

• Job title: Website Experience & Optimization Manager
• Job type: Full Time
• Experience level: Senior, Lead
• Salary: $176,500 - $215,500 per year
• Degree requirement: Bachelor's Degree
• Location requirements: Hybrid, San Francisco, United States

About the role

• Overseeing website strategy and management at Mixpanel, leveraging analytics for enhancement. Responsible for AI, SEO, and user experience to meet business objectives.

Responsibilities

• Develop and implement a comprehensive website strategy aligned with business objectives.
• Define and track website goals and KPIs to measure success and inform continuous improvement.
• Run a continuous testing program across all points of engagement.
• Implement best practices across the site to maximize conversion rates for all audience types.
• Implement and continually optimize our AI Chat functionality to evolve into an AI concierge for our web content.
• With the content team, create, curate, and manage high-quality, relevant content to attract and engage our target audience.
• Design and build processes and to enable regular updates and maintenance of all website content, including blogs, case studies, and product updates.
• Implement technical SEO & GEO best practices to enhance site performance and visibility.
• Optimize website content and structure for search engines and LLMs to continually improve organic traffic volumes and rankings.
• Working with the brand team, design and maintain an intuitive and user-friendly website layout and navigation compliant with our brand standards.
• Ensure the website is accessible and provides a seamless experience across all devices.
• Design, socialize, and implement a global strategy for web properties to enable our regional teams in multiple languages.
• Track and monitor in real-time the website performance.
• Implement an early warning system for degradation in performance or outages.
• Monitor website performance metrics using Google Analytics and other relevant platforms.
• Provide regular reports and insights to stakeholders, making data-driven recommendations for improvements.
• Ensure the website complies with legal standards, such as GDPR, and accessibility regulations.
• Implement and maintain robust website security measures to protect against cyber threats.
• Oversee multiple complex web projects from conception to completion.
• Manage relationships with external contractors, agencies, and vendors, ensuring high-quality deliverables within budget and timelines.

Requirements

• 8+ years of experience in website management, preferably in a fast-growing, innovative, B2B tech environment
• Experience or curiosity to implement AI across the website
• Strong understanding of GEO, SEO, content strategy, and user experience design
• Significant CRO success with a notable B2B website
• Experience working with Framer and Google Analytics
• Proficiency using creative software and tools- ideally AI-powered
• Excellent project management and organizational skills
• Strong analytical and problem-solving abilities
• Effective communication and collaboration skills
• Knowledge of security and compliance standards is a plus

Benefits

• Comprehensive Medical, Vision, and Dental Care
• Mental Wellness Benefit
• Generous Vacation Policy & Additional Company Holidays
• Enhanced Parental Leave
• Volunteer Time Off
• Additional US Benefits: Pre-Tax Benefits including 401(K), Wellness Benefit, Holiday Break