Managing project and process management at Paracelsus Kliniken, a healthcare provider in Germany. Creating efficient processes and accompanying the digital transformation at clinic locations.
About the role
- Overseeing website strategy and management at Mixpanel, leveraging analytics for enhancement. Responsible for AI, SEO, and user experience to meet business objectives.
Responsibilities
- Develop and implement a comprehensive website strategy aligned with business objectives.
- Define and track website goals and KPIs to measure success and inform continuous improvement.
- Run a continuous testing program across all points of engagement.
- Implement best practices across the site to maximize conversion rates for all audience types.
- Implement and continually optimize our AI Chat functionality to evolve into an AI concierge for our web content.
- With the content team, create, curate, and manage high-quality, relevant content to attract and engage our target audience.
- Design and build processes and to enable regular updates and maintenance of all website content, including blogs, case studies, and product updates.
- Implement technical SEO & GEO best practices to enhance site performance and visibility.
- Optimize website content and structure for search engines and LLMs to continually improve organic traffic volumes and rankings.
- Working with the brand team, design and maintain an intuitive and user-friendly website layout and navigation compliant with our brand standards.
- Ensure the website is accessible and provides a seamless experience across all devices.
- Design, socialize, and implement a global strategy for web properties to enable our regional teams in multiple languages.
- Track and monitor in real-time the website performance.
- Implement an early warning system for degradation in performance or outages.
- Monitor website performance metrics using Google Analytics and other relevant platforms.
- Provide regular reports and insights to stakeholders, making data-driven recommendations for improvements.
- Ensure the website complies with legal standards, such as GDPR, and accessibility regulations.
- Implement and maintain robust website security measures to protect against cyber threats.
- Oversee multiple complex web projects from conception to completion.
- Manage relationships with external contractors, agencies, and vendors, ensuring high-quality deliverables within budget and timelines.
Requirements
- 8+ years of experience in website management, preferably in a fast-growing, innovative, B2B tech environment
- Experience or curiosity to implement AI across the website
- Strong understanding of GEO, SEO, content strategy, and user experience design
- Significant CRO success with a notable B2B website
- Experience working with Framer and Google Analytics
- Proficiency using creative software and tools- ideally AI-powered
- Excellent project management and organizational skills
- Strong analytical and problem-solving abilities
- Effective communication and collaboration skills
- Knowledge of security and compliance standards is a plus
Benefits
- Comprehensive Medical, Vision, and Dental Care
- Mental Wellness Benefit
- Generous Vacation Policy & Additional Company Holidays
- Enhanced Parental Leave
- Volunteer Time Off
- Additional US Benefits: Pre-Tax Benefits including 401(K), Wellness Benefit, Holiday Break
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