Director of Demand Generation driving marketing strategies for an AI platform in the logistics sector. Leading campaigns and sales alignment for global logistics and freight forwarding industry.
About the role
- Experienced marketer responsible for innovative customer acquisition strategies at Minted. Leading performance marketing initiatives to accelerate business growth in a competitive market.
Responsibilities
- Own all aspects of performance marketing: develop strategies and plans to drive near-term new customer acquisition and build a foundation for healthy growth into the next decade.
- Identify and drive new game-changing marketing opportunities to further scale the business and improve efficiencies.
- Develop new and comprehensive approaches to measure the effectiveness of all marketing initiatives, in partnership with Minted’s Analytics team.
- Manage and drive continuous improvement of day-to-day performance management and reporting.
- Lead a team and manage multiple agency relationships; hire, manage, and develop best-in-class marketers.
- Create broad visibility into marketing learnings and impact; develop organization-wide understanding of and enthusiasm for the strategic impact your team delivers to the business.
- Work cross-functionally with category general managers, product, engineering, creative, and analytics to unlock new growth opportunities.
Requirements
- 12-15 years of world-class expertise in performance marketing (including search, display, paid social, and affiliate) and media planning.
- An understanding of the TV & streaming media landscape.
- Deep understanding of the search landscape (SEM, SEO, GEO)
- Experience with running other acquisition channels like Affiliates, Programmatic Display, Paid social, etc.
- An extremely high analytical capability complemented by a strong brand sensibility.
- Strong track record of building, managing, and mentoring high-performance teams.
- You have a high bar for talent and will continuously raise the bar at Minted.
- Bachelor’s degree required, MBA preferred
Benefits
- Medical, Dental, and Vision Benefits
- Employer Funded Health Savings Account
- 10 Paid Holidays
- Paid Time Off and Sick Leave
- Paid Parental Leave
- Monthly Gym/Wellness Reimbursement
- 401(k) retirement savings plan
- Employer Funded Commuter Benefits
- Employee Discount
- Friends and Family Discount
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