Analista de Dados responsável pela segmentação, geração de relatórios e manutenção de bases de dados na Minsait. Trabalhando em um ambiente inovador e colaborativo.
Responsibilities
Audience segmentation for campaigns, performance evaluation, and campaign measurement.
Create datasets for communication via social media.
Creation and maintenance of reports and CV indicators.
Creation and maintenance of communication delivery reports.
Creation and maintenance of Journeys in Salesforce for the Cards Business Unit.
Maintenance of ingestion pipelines from Hive/Teradata into Salesforce.
Requirements
Hybrid work arrangement (Osasco).
Programming logic / algorithmic thinking.
Experience with data manipulation and extraction tools such as SAS, SQL, and Teradata.
Microsoft Office, with emphasis on Excel for data consolidation, analysis, and report creation.
Ability to interpret KPIs.
Familiarity with lifecycle concepts and the customer journey.
Preferred – Knowledge of Power BI or Tableau: data visualization and dashboard building.
Knowledge of HTML.
Experience with multichannel campaigns: understanding communication strategies via RCS, SMS, push notifications, and email.
Knowledge of Salesforce Marketing Cloud: building automations (Automation Studio).
Publishing messages and HTML content.
Use of AMPscript for content personalization.
Creation and maintenance of journeys (Journey Builder).
Technical English for reading documentation.
Benefits
Company-subsidized health insurance for the employee.
Option to include dependents in the health plan with payroll-deducted contribution.
Dental care (optional).
Option to include dependents in the dental plan with payroll-deducted contribution.
Meal voucher or food allowance.
Transport voucher (optional).
Impact & Care — personal guidance program providing confidential emotional support and counseling in psychological, legal, financial, social, and pet areas at no cost for the employee and legal dependents.
Gympass - Wellhub (access to over 700 gyms across Brazil with plans starting at R$29.90, payroll-deducted).
Option to include dependents on Gympass - Wellhub (up to 3 dependents — paid via credit card).
Access to Udemy via our intranet.
Partnerships with major consumer brands.
Access to SESC benefits for employee and dependents.
Partnerships offering discounts with educational institutions (undergraduate and postgraduate) and language/certification schools.
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