Consultant developing demand analytics strategies for TB treatment in Mumbai, focusing on private sector engagement and behavioral barriers analysis.
Responsibilities
Lead the design and implementation of a rapid qualitative analysis of provider readiness, barriers, and hesitancy influencing TPT uptake among 10 leading private providers across 3 districts of Mumbai (Govandi, Sion, Kurla).
Analyze interview data to identify key themes and prepare a comprehensive Private Provider Hesitancy Analysis Report summarizing themes identified, provider concerns, and recommendations for targeted demand generation strategies.
Conduct gap analysis of existing national and state-level risk communication materials with the Project Lead, reviewing provider hesitancy findings and beneficiary needs related to TPT awareness, risk perception, and hesitancy.
Develop an evidence-based TPT Gap Analysis Report identifying specific behavioral barriers among private providers and household contacts, along with the Project Lead.
Design a Demand Generation Framework specifying priority messages, recommended communication channels, and roles for providers, beneficiaries, and project staff in addressing identified barriers, along with the Project Lead.
Develop a finalized Demand Generation Toolkit including high-fidelity Provider Value-Proposition Aids and Beneficiary Decision-Support Materials tailored to Mumbai context, along with the Project Lead.
Requirements
Postgraduate degree or Doctorate in Public Health/Social and Behavioral Sciences/Health Communication/Marketing or equivalent from a recognized university.
Minimum 10-12 years of experience in health demand generation, behavioral change communication, or private sector health engagement, of which at least 5 years should be in TB or infectious disease programs.
Demonstrated expertise in qualitative research methods including in-depth interviews, focus group discussions, thematic analysis, and rapid assessments.
Strong understanding of private healthcare provider behavior, motivations, and barriers to guideline adherence in the Indian context.
Experience in designing and implementing demand generation strategies, risk communication campaigns, and provider engagement interventions.
Expertise in developing communication materials, job aids, and decision-support tools for healthcare providers and patients.
Strong analytical skills with ability to synthesize qualitative data, identify actionable insights, and translate findings into practical recommendations.
Excellent communication and presentation skills with ability to engage with private providers, and project stakeholders.
Fluency in English, Hindi, and Marathi is required.
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