Senior Events & Community Specialist at Relay, managing logistics and execution of industry events. Collaborating across teams to ensure community initiatives drive measurable impact.
MA
Onsite Marketing Deployment Manager – Entertainment, Events
Posted 22 hours ago
About the role
- Marketing Deployment Manager overseeing entertainment initiatives for British American Tobacco. Leading a high-performance team to maximize brand visibility in on-site consumption venues across Sweden.
Responsibilities
- Develop and implement channel business plans, ensuring national strategic coverage, aligned with key performance indicators and activation plans to drive acquisition, conversion and retention.
- Build strong partnerships with key on-premise account owners and festivals managing teams to increase brand visibility and volume.
- Manage internal and external stakeholders, ensuring marketing campaigns deployment, high-quality and timely delivery across all touchpoints.
- Guarantee ideal budget allocation, delivering impactful and cost-effective activations and overlook spends operation and effectiveness.
- Monitor KPIs, market data, and sales performance, reporting insights and adjusting strategies to achieve goals.
- Lead the direct reports to ensure clear accountability, high performance and operational excellence.
- Comply and implement activities in accordance with the rules of laws and regulations relating to environmental protection, safety at work and fire protection, and internal EHS or Sustainability standards and procedures.
Requirements
- 5+ years of experience from a similar role, preferably from the FMCG industry
- Proven experience on delivering experience marketing activation, preferably through entertainment channel
- Strong commercial acumen, relationship-driven and skilled negotiator, with a talent for identifying, building and maintaining collaborations
- Strong understanding of consumer needs, behaviours and journeys, and consumer acquisition and engagement strategies
- Proven team management experience and cross-functional leadership
- Ability to manage multiple projects and campaigns in parallel in a fast-paced environment
- Experience briefing, managing and challenging creative, media and execution agencies
- Full professional proficiency in English; Swedish is an advantage
Benefits
- Market leading annual performance bonus (subject to eligibility)
- Diverse health plans
- Initiatives for work-life balance
- Transportation support
- Flexible holiday plan with additional incentives
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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