Senior Events & Community Specialist at Relay, managing logistics and execution of industry events. Collaborating across teams to ensure community initiatives drive measurable impact.
About the role
- Field & Event Coordinator responsible for strategic event planning and marketing initiatives for a national company. Leading national trade shows, client events, and sponsorship engagements.
Responsibilities
- Lead the planning and execution of national and regional trade shows, ensuring seamless coordination, brand consistency, and optimal engagement with targeted audiences.
- Organize and manage client education events, crafting experiences that effectively communicate brand offerings, strengthen customer relationships, and drive lead generation.
- Oversee grand openings, moves, and in-store events for US Upfitters, ensuring all activations align with brand standards and providing a compelling customer experience.
- Develop and execute virtual experiences, including webinars and online activations, leveraging digital tools to enhance accessibility and engagement.
- Oversee special client plant tour events, including collateral, special signage, logistics coordination, and promotional items.
- Manage sponsorship engagements, optimizing event participation and partnerships to maximize brand visibility and audience connection.
- Oversee sourcing stores across related SBUs in partnership with other field coordinators, ensuring the availability of high-quality branded giveaways, literature, apparel, and trade show rental programs through ONE managed supplier as approved by marketing department.
- Ensure the creation, distribution, and optimization of marketing materials that support event objectives and corporate branding.
- Track event budgets/expenses and ensure financial efficiency while delivering high-impact marketing experiences.
- Establish and maintain vendor relationships to facilitate smooth execution of events, trade shows, and sponsorship activities.
- Monitor event success, track lead conversions, and collaborate with internal teams to ensure marketing initiatives contribute to measurable business growth.
- Support direct customer engagement efforts at events, strengthening brand awareness and driving meaningful product interactions.
- Maintain strong communication channels with internal and external partners to align event strategies with marketing and sales objectives.
- Coordinate updates for presentations, literature, website content, trade show signage etc.
- Take on additional projects as needed to support evolving company priorities and event-related needs.
Requirements
- 1-5 years of experience in marketing event planning.
- Preferred experience with a multi-location, national company.
- Bachelor’s or associate degree in business, Marketing, Communications, or a related field preferred.
- Other qualifications and certifications will be considered.
- Strong understanding of trade shows, client education events, sponsorship engagements, and retail activations.
- Keen awareness of influencers and customer demographics, including individuals in wheelchairs, to ensure inclusive event strategies.
- Experience working with marketing data in a CRM environment (SalesForce highly desirable).
- Proficiency in Microsoft Office Suite, with advanced Excel capabilities.
- Highly organized, self-motivated, and capable of managing multiple projects and events simultaneously with efficiency.
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