Area Manager driving distributor performance and channel strategy at BAT, focusing on trade marketing and distribution excellence in Singapore.
Responsibilities
Drive distributor performance, expanding business opportunities, and strengthening the company’s channel strategy.
Lead the day-to-day management, motivation, and performance monitoring of distributor teams.
Conduct regular business reviews with distributor leaders to evaluate performance and identify growth gaps using data-driven insights.
Identify, evaluate, and secure new business opportunities across existing or emerging channels.
Lead pitching efforts and negotiate commercial terms with potential partners, retailers, and new channel prospects.
Ensure strong product availability with zero tolerance for out of stock (OOS) situations.
Deliver product knowledge training to retail staff, distributor sales teams, and trade partners.
Requirements
3–5 years of experience in FMCG Customer Management, Business Development, Distributor Management, or Channel Development.
Well familiar with Excel formulas and PowerPoint presentation.
Ability to converse in Mandarin is essential.
Strong interpersonal, leadership, analytical, and negotiation skills, with the ability to influence and steer distributor teams effectively.
Commercially savvy with strong analytical thinking and the ability to identify and evaluate growth opportunities.
Comfortable with pitching, leading negotiations, and driving new business conversations.
Highly adaptable, self driven, and motivated by building business from the ground up, and passionate about driving distribution excellence and sustainable channel growth.
Willingness to engage frequently in fieldwork and trade visits.
Open to mobility and relocation to other countries as part of career progression or market needs.
Open to Singapore Citizen/Permanent Resident only.
Benefits
market leading annual performance bonus (subject to eligibility)
diverse health plans
initiatives for work-life balance
transportation support
flexible holiday plan with additional incentives
access to online learning platforms and personalized growth programs
Marketing Teamkoordinator coordinating diverse marketing activities to enhance BG - Graspointner's brand awareness. Focused on international marketing strategies through various platforms and collaboration.
Marketing & Sales Associate creating technical content and campaigns in a hybrid work environment for a solutions provider specializing in automated optical inspection.
Marketing Analyst responsible for developing and executing B2B and B2C marketing strategies. Creating online and offline campaigns aligned with business goals while using automation tools.
Student intern at Kienzle Automotive GmbH creating print media, brochures, and social media content. Engaging in design projects and assisting marketing actions in a creative environment.
Marketing Specialist supporting Garney's work acquisition efforts through proposal development and marketing support. Collaborating with the Marketing and Business Development teams on various initiatives.
Assistente de Trade Marketing at Caloi supporting campaign organization and execution for commercial events. Requires strong skills in marketing and project development with a focus on collaboration.
Marketing intern supporting Brand Marketing initiatives while collaborating on marketing projects and in - person events. Engaging in hands - on marketing tasks and contributing to team strategies.
Inbound & Customer Marketing Manager designing Lifecycle Marketing strategies at an expanding EdTech project. Focused on converting a large database into active students and recurring revenue.
Marketing Student Assistant role supporting B2B marketing in a fast - growing SaaS company. Involves collaborating with marketing teams and executing local initiatives for partner engagement.
Partner Marketing Manager defining and executing global partner marketing programs at Nokia. Leading collaborative initiatives with cross - functional teams to promote business growth.