Co - op role managing events for EF Educational Tours. Focus on creating memorable experiences for attendees with duties involving registration, communication, and logistics.
About the role
- Director of Events & Activations at Mindgrub managing event portfolio and driving business outcomes. Collaborating with Sales and Marketing to ensure event success through strategy and performance tracking.
Responsibilities
- Own the event strategy. Identify high-impact conferences, trade shows, and partner events across our top industries (Cybersecurity, Utilities, Education, Health, and more). Evaluate ROI potential and make recommendations on where we invest our time and budget.
- Lead event execution. Plan, manage, and execute every phase, from concept and logistics to vendor coordination, onsite delivery, and post-event analysis.
- Conceptualize proprietary experiences. Work with Marketing and Leadership to shape and execute Mindgrub-branded events that reinforce our position as a digital innovation leader.
- Identify and secure speaking opportunities. Build visibility for our subject matter experts by aligning panels, presentations, and thought leadership with our business priorities.
- Measure performance. Track leads, meetings booked, and opportunities generated from each event through to revenue. Deliver clear ROI reporting and insights to improve future activations.
- Manage the events budget. Forecast, track, and optimize spend to maximize impact and efficiency.
- Collaborate cross-functionally. Partner with Sales and Business Development to align pre- and post-event outreach, nurture campaigns, and follow-up workflows.
Requirements
- 7+ years of experience in event management or experiential marketing, preferably in B2B tech, digital services, or agency environments.
- Proven success managing end-to-end event strategy, from ideation and vendor selection to execution and post-event ROI reporting.
- Deep understanding of how events drive business results and integrate into a larger marketing and sales strategy.
- Strong budget management, organizational, and prioritization skills.
- Excellent communication and collaboration skills, comfortable working with executives, partners, and clients alike.
- Creative thinker with an eye for detail and a knack for making experiences memorable.
- Willingness to travel for major events (approximately 20–30%).
Benefits
- Work remotely or in the office - your choice!
- Excellent benefits package that includes medical, dental, vision, and 401(k)
- Employer-paid Short-Term Disability (STD)
- Paid Time Off available when you start
- Free access to Premium Calm app subscription
- Annual training budget dedicated to your professional development
- A variety of fun Mindgrub hosted events and Committees to join (e.g. Adventure Club, Fun Committee, DEI Committee, Mindgrub Meet Ups, and more!)
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