Director overseeing Global Talent Attraction strategy at Mastercard. Leading recruitment marketing initiatives for a tech - centric company to attract high - quality talent.
About the role
- Senior Director, Retail Media at Mile Marker overseeing activation of retail media campaigns. Leading strategy and providing thought leadership to clients and internal teams.
Responsibilities
- Provide strategic guidance to top clients and internal teams on leveraging retail media for full-funnel marketing objectives.
- Collaborate with our Client Solutions teams and analytics COE (Center of Excellence) to ensure optimal bid strategies, cohesive messaging and consistent measurement across retail and non-retail media channels.
- Lead the development and execution of omni-channel ecommerce strategies, integrating retail platforms within full funnel media plans.
- Build and maintain strong relationships with clients, acting as a trusted strategic partner.
- Lead client presentations, articulating media strategy, campaign results, and growth opportunities within the retail category and its impact on omni-channel execution.
- Manage all day-to-day client communications, requests and follow-up’s.
- Stay current on the retail media landscape, platform updates, and industry trends to inform strategies and educate teams.
- Experience structuring & negotiating JBPs (Joint Business Plans) with leading Retail Media Networks.
- Partner with Retail Media Networks on Clean Room Activations & Measurement.
- Collaborate with internal teams (media planners, analytics, creative) to ensure cohesive execution across retail and non-retail media channels.
- Manage vendor relationships with key Retail Media Networks, including bi-weekly status calls.
- Oversee campaign setup, optimization, and performance management across Kroger, Instacart, Walmart Connect, Amazon, and other retail media networks - including On-Platform & Off-Platform retail media strategies.
- Analyze campaign data, generate insights, and deliver actionable performance reports with clear recommendations.
- Provide guidance and feedback to internal teams for developing and testing custom audience segments, retargeting pools, and lookalike models using first-party and CRM data.
- Ensure campaigns are optimized against key client success criteria including but not limited to ROI and iROAS.
- Manage the internal teams for seamless campaign launches and optimizations by coordinating asset trafficking between client and retail media partners (i.e. providing specs to clients, providing clients with best practices / competitive examples, trafficking assets to internal teams and vendors, etc).
- Mentor and supervise junior team members, sharing best practices and ensuring high-quality campaign execution.
Requirements
- 10+ years of digital media experience, with at least 3-5 years in retail media campaign management (agency or client-side).
- Bachelor’s degree in marketing, Advertising, Communications, or related field.
- Proven experience managing substantial media budgets ($2M+ annually).
- Strong understanding of the retail media ecosystem, platform-specific algorithms, and the evolving role of retail media within omni-channel marketing.
- Experience structuring & negotiating JBPs (Joint Business Plans) with leading Retail Media Networks
- Experience partnering with Retail Media Networks on Clean Room Activations & Measurement
- Experience with campaign setup, trafficking, and optimization on Walmart Connect, Instacart, Criteo Retail Media, and Roundel (Target).
- Experience with Amazon, and other Retail Media Networks (RMNs) are a plus.
- Proven ability to analyze data, optimize campaigns for performance, and communicate insights to internal and external stakeholders.
- 3-5+ years of experience integrating retail media into broader media strategies, including paid search, paid social, and programmatic channels.
- Proficient in media analytics and reporting tools (e.g., Google Analytics, Looker Studio, Excel/Sheets).
- Excellent communication, organizational, and presentation skills.
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