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About the role
- Director overseeing Global Talent Attraction strategy at Mastercard. Leading recruitment marketing initiatives for a tech-centric company to attract high-quality talent.
Responsibilities
- Evolve and execute on Mastercard’s global talent attraction strategy, aligning employer branding, recruitment marketing, and candidate engagement to enterprise hiring priorities, and showcasing Mastercard as a premier career destination.
- Translate business and workforce plans into scalable, insight-driven attraction strategies across technology, product, sales, consulting, and early career talent.
- Set annual priorities, roadmaps, and success metrics for the team, ensuring clarity, focus, and measurable impact.
- Lead, coach, and develop your global team of recruitment marketers.
- Establish clear roles, goals, and performance expectations, fostering accountability and growth.
- Build strong succession, capability development, and career pathways within the team.
- Serve as a trusted advisor to senior talent acquisition leaders and stakeholders globally.
- Partner with regional and functional leaders to tailor attraction strategies to local market needs, while maintaining global brand consistency.
- Collaborate with Communications, Employer Brand, Marketing, and other key stakeholders to ensure alignment across platforms, messaging, and design.
- Oversee global recruitment marketing campaigns across digital, social, CRM, events, paid media, and career site channels.
- Ensure employer brand storytelling is authentic, inclusive, data-informed, and reflective of Mastercard’s culture, values, and global impact.
- Guide content strategy including job family narratives, location-based storytelling, employee stories, and campaign assets.
- Own attraction performance metrics, dashboards, and reporting across awareness, engagement, conversion, and pipeline quality.
- Use insights to continuously optimize campaigns, channels, messaging, and investment decisions.
- Set standards for experimentation, A/B testing, and evidence-based decision-making across the function.
- Establish scalable processes, playbooks, and best practices for recruitment marketing globally.
- Assist in managing budgets, vendor relationships, and agency partnerships to maximize ROI and impact.
- Ensure strong governance, brand consistency, and compliance across all attraction activities.
Requirements
- Advanced professional experience working in Talent Attraction, Recruitment Marketing or Employer Branding. Global experience is a plus.
- Proven experience leading and developing high-performing teams.
- Prior experience working for a high-growth organization competing for highly sought-after talent, including technical professionals, and having held roles that were directly tied to meeting ambitious talent acquisition goals
- Previous leadership role in launching an EVP across multiple regions and/or functions
- Strong strategic mindset with the ability to move seamlessly from vision to execution
- A track record with paid as well as organic talent acquisition focused marketing & media campaigns including social media, paid social advertising, and programmatic & CPC advertising
- Experience building and managing relationships with recruitment marketing vendors, including agencies and media partners
- A strategic storyteller, creative problem solver, and exceptional project manager with demonstrated experience in driving complex projects in a fast-paced, constantly evolving environment with multiple key stakeholders
- High degree of digital fluency and experience working with social recruiting platforms such as LinkedIn and Glassdoor, and prior exposure to content management systems and analytics tools
- Well-developed copywriting, editing, and proofreading skills with a track record of partnering with and presenting to senior management
- Exposure to communications, marketing, media relations, reputation management, as well as emerging trends in communications and recruitment marketing technologies
- Experience developing and monitoring metrics with the ability to tell a story with data.
Benefits
- insurance (including medical, prescription drug, dental, vision, disability, life insurance)
- flexible spending account and health savings account
- paid leaves (including 16 weeks of new parent leave and up to 20 days of bereavement leave)
- 80 hours of Paid Sick and Safe Time
- 25 days of vacation time and 5 personal days, pro-rated based on date of hire
- 10 annual paid U.S. observed holidays
- 401k with a best-in-class company match
- deferred compensation for eligible roles
- fitness reimbursement or on-site fitness facilities
- eligibility for tuition reimbursement
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