Brand Manager executing marketing strategy for hematology products at CSL Behring. Managing brand performance and leading cross - functional collaboration in compliance with regulations.
About the role
- Senior Brand Manager leading the development of regional brand strategies for Merz Aesthetics. Focused on B2B and B2C marketing across the EMEA region.
Responsibilities
- You lead the development and adaptation of regional brand strategies, with a strong focus on both B2B and B2C marketing.
- You drive the regional tailoring of global B2C and B2B brand campaigns and product launches across EMEA.
- You act as the brand custodian, ensuring consistency in both B2B and B2C messaging and visual identity across your markets.
- You define and shape the full consumer and customer journey strategy — from brand awareness to conversion and loyalty.
- You drive patient and healthcare professional (HCP) demand-generation strategies by equipping and enabling local markets with compelling storytelling, toolkits, omnichannel assets, and activation guidelines.
- You analyze consumer and market performance, customer behavior, and market dynamics to identify growth opportunities and inform strategic recommendations and future planning.
- You collaborate closely with local markets to integrate insights into regional marketing strategies and contribute to global innovation discussions.
- You work closely with Global Marketing, providing regional input and sharing local market practices, consumer and customer insights.
- You ensure alignment with Medical Affairs and Regulatory, making sure all consumer- and customer-facing communications are compliant and used appropriately.
- You manage regional marketing KPIs including consumer engagement metrics, sales tracking, and budget management.
- You oversee cross-functional initiatives including digital projects, congresses, and team conferences.
Requirements
- University degree in business, marketing/communications, or a related field.
- Minimum of 5 years’ experience in Brand and/or Product Management.
- Ideally experience in a regional role within industries such as Medical Aesthetics, FMCG, Beauty/Cosmetics, or Dermocosmetics.
- Experience in both B2B and B2C brand marketing.
- Demonstrated experience developing and managing omnichannel brand campaigns and initiatives.
- Strong understanding of consumer behavior and digital marketing trends in the health, beauty, or wellness sectors.
- Proven ability to collaborate cross-functionally with internal and external stakeholders.
- Experience in local and international/multicultural settings is an advantage.
- Excellent written, verbal, and interpersonal communication skills in English; additional languages are a plus.
- Customer- and consumer-insights oriented.
- Action-oriented, flexible, results-driven, communicative, and able to thrive in dynamic and challenging environments.
- Proactive and comfortable taking ownership.
- Team player with a collaborative mindset.
- Proficient in MS Office.
Benefits
- People first: An open work culture with flat hierarchies and short decision-making paths at Merz Aesthetics.
- Family and work balance: Support for reconciling family and professional commitments.
- Work–life harmony: Flexible daily routines respecting individual needs.
- Ongoing training: Continuous personal and professional development opportunities.
Job title
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