Insights Analyst Intern assisting in data collection and analysis for media performance metrics at Meltwater. Collaborating to identify trends in digital conversations across global markets.
Responsibilities
Assist in collecting, validating, and cleaning large datasets from various digital sources to ensure data accuracy and integrity for analysis.
Use basic statistical techniques and tools to analyze media performance metrics (e.g., volume, engagement, reach, sentiment).
Collaborate with the senior analysts to identify key trends, anomalies, and patterns in the data, and contribute to brainstorming sessions and report preparation.
Support the team in monitoring digital conversations and trends across global markets and industries.
The key focused projects are in the tech, 3C industry.
Learn and utilize our suite of analytics and visualization tools.
Understand how data-driven insights directly impact marketing and business strategies for major global brands.
Requirements
Currently pursuing a Bachelor’s or Master’s degree in Data Analytics, Statistics, Mathematics, Marketing, Business, or a related field.
A foundational understanding of data analysis concepts and a keen interest in digital media and social platforms.
Strong reading and writing proficiency in Chinese and English.
Proficiency in Microsoft Excel (e.g., pivot tables, VLOOKUP, functions) and PowerPoint is essential.
Strong problem-solving skills and the ability to think critically about data.
A meticulous eye for detail to ensure the highest level of data accuracy.
Ability to communicate findings clearly and effectively, both in writing and verbally.
Eagerness to learn, take initiative, and work both independently and collaboratively in a fast-paced environment.
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