Manage global product lifecycle and drive international market strategies for Post - it® and Scotch™ brands. Collaborate with global teams to deliver innovations aligned with market needs and strategies.
About the role
- Business Development Representative for Meltwater driving proactive outreach for lead generation and qualification. Collaborating with the global BDR team, optimizing marketing strategies, and maintaining CRM data.
Responsibilities
- Conduct proactive outreach to generate new leads, researching and evaluating prospective opportunities to position Meltwater's services effectively.
- Run initial meetings to develop a comprehensive understanding of opportunities, prospect needs, and potential solutions.
- Qualify leads based on prospects' current situation and pain points, ensuring alignment with our business objectives before passing them to the Customer Acquisition organization.
- Collaborate closely with the marketing team to optimize lead generation strategies and align messaging with ongoing campaigns.
- Maintain accurate and up-to-date prospecting data in the CRM system to ensure efficient tracking and reporting.
- Proactively respond to inbound leads, engaging in initial discovery conversations and lead qualification.
- Secure and schedule meetings and demos for the quota-carrying sales team, ensuring a seamless handover of qualified opportunities.
- Monitor, track, and report on lead generation metrics to evaluate performance and identify areas for improvement.
- Provide regular updates and reports to key business stakeholders including the BDR Manager, contributing to the overall success of the business development function.
Requirements
- A Bachelor's degree or higher is preferred for this role
- Proven experience in outbound prospecting and lead generation
- Strong communication skills with the ability to conduct effective initial meetings and lead qualification
- Collaborative mindset with a proactive approach to working with cross-functional teams
- Excellent organizational skills, including CRM management and accurate data tracking
- Ability to align with Marketing strategies and campaigns to optimize lead-generation efforts
- A keen interest in learning, adaptability, and resilience in a dynamic work environment
- Excellent written and verbal communication skills in English
- Willingness to embrace the best of both worlds with our hybrid work schedule.
Benefits
- Comprehensive Paid Time Off & generous paid & unpaid leave policies
- 401K matching, life insurance, commuter benefits, and parental leave plans
- Excellent medical, dental, and vision options
- Collaborative, transparent and fun loving office culture
- Accelerated professional development and growth programs
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