Digital Marketing Automation Specialist designing automated campaigns for energy provider. Collaborating with marketing teams and optimizing campaigns using data analysis.
Responsibilities
Δημιουργία responsive email templates με HTML και CSS για αυτοματοποιημένες καμπάνιες.
Σχεδιασμός και υλοποίηση marketing καμπανιών, με χρήση SQL για στοχευμένες λίστες.
Ανάλυση δεδομένων από Salesforce και άλλες πλατφόρμες για εντοπισμό τάσεων και βελτιστοποίηση ενεργειών.
Ανάπτυξη και παραμετροποίηση marketing automation workflows.
Δημιουργία reports για την παρακολούθηση KPIs και τη συνεχή βελτίωση των καμπανιών.
Εκπαίδευση και υποστήριξη της ομάδας σε εργαλεία και βέλτιστες πρακτικές.
Συνεργασία με τις ομάδες marketing και πωλήσεων για ευθυγράμμιση στρατηγικών.
Requirements
Πτυχίο Μάρκετινγκ, Πληροφορικής ή συναφές αντικείμενο.
Εμπειρία τουλάχιστον **2-3 ετών** σε ρόλο CRM ή Marketing.
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