Content Lead at Plaid defining content strategy and managing editorial operations. Empowering financial transformation by building tools that developers use for personal finance applications.
About the role
- Content Manager responsible for SEO and content strategy in international markets for Meet5, the largest leisure community for people over 40. Develops and executes organic growth strategies while collaborating with marketing and creative teams.
Responsibilities
- SEO Strategy & Global Scaling: Develop and execute a comprehensive organic growth strategy to position Meet5 internationally as the leading platform for making new connections.
- Content Strategy & Topical Authority: Own the roadmap for scalable, high-quality content that establishes topical authority within the leisure-activity niche.
- GEO & AI Search Optimisation: Pioneer our approach to Generative Engine Optimisation (GEO) and optimise content for AI-driven discovery channels.
- Technical SEO & Infrastructure: Oversee the technical health and performance of our web presence.
- Support our Dev Team: Improve the Meet5 web experience, including transforming user-generated activity content into long-tail event pages.
- Data Analysis & Organic Insights: Track organic performance metrics, monitor keyword rankings, and analyse competitor movements to inform strategy.
Requirements
- Degree in Marketing, Business, Data Analytics, Computer Science, Communications, or a related field preferred.
- 3+ years of experience in SEO: Proven track record in on-page, off-page, and technical SEO across multiple markets and languages.
- Analytical mindset & AI expertise: Familiarity with AI-driven optimisation methods and an understanding of how to optimise for emerging discovery channels such as LLM-powered search and generative engines.
- Ownership & KPI-driven thinking: Take full ownership of organic growth metrics, including rankings, traffic, and conversions.
- Collaborative team player: Communicate proactively and work closely with product, development, and creative teams.
- Language skills: English at C1 level or higher; German skills are a strong advantage.
Benefits
- Impact: Contribute to Meet5’s mission of connecting millions of members and helping people form new friendships.
- Hybrid model with flexible hours: Choose your ideal work style – at least three days in the office and up to two days remote.
- Equipment: Laptop, mouse, and optional height-adjustable desk – we provide modern equipment tailored to your needs.
- Start-up atmosphere: A beautiful, spacious office in Frankfurt’s Ostend with unlimited coffee, drinks, and snacks.
- Team spirit: Monthly team events such as table tennis tournaments, office parties, and “Trinkhäuschen” tours foster a great team atmosphere.
- Your personal “non-negotiable”: Is there an absolute must-have we must provide to get you on board? Tell us and we’ll do our best to deliver.
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