Director of Marketing leading all aspects of digital marketing and campaigns for North Coast, enhancing brand presence while collaborating with internal teams.
About the role
- Marketing Manager developing and implementing online and offline lead generation strategies for a healthcare startup. Collaborating with sales teams to enhance lead quality and optimize marketing activities.
Responsibilities
- Develop and implement lead generation strategies, both online and offline
- Revise and continuously improve our website, including content management and SEO optimization
- Analyze and evaluate website data and marketing campaigns to optimize conversion rates
- Work closely with the sales team to improve lead quality and support the sales pipeline
- Assist in planning and executing online marketing activities (e.g., email marketing, social media, PPC)
- Prepare reports and regular analyses to monitor success and optimize marketing activities
- Support the creation of marketing materials, e.g., landing pages, blog posts and newsletters
Requirements
- Degree in Marketing, Communications, Business, or a comparable qualification
- Strong affinity for AI
- Some practical experience in marketing, ideally in lead generation or website optimization
- Solid knowledge of content management, SEO and web analytics
- Experience with CMS and marketing tools (e.g., WordPress, Google Analytics, HubSpot, etc.) is a plus
- Creativity, strong organizational skills and a good sense for trends in online marketing
- Independent working style, team player and strong communication skills
- Excellent German and English skills, spoken and written
Benefits
- Hybrid work: Flexible combination of remote work and time in our modern office in the heart of Karlsruhe
- Flat hierarchies and short decision-making paths: You have the freedom to implement your ideas quickly
- A highly motivated team: Join an engaged environment working together to shape the digital future of medical practices
- Development: We support your professional and personal growth in the areas of AI and support
- Startup spirit: Expect an open and innovative culture where you actively participate in decision-making and can truly make an impact
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Tech skills
Location requirements
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