Hybrid Ad Operations Manager

Posted 1 hour ago

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About the role

  • Ad Operations Manager executing healthcare-focused advertising campaigns with a data-driven approach at MDCalc. Enhancing campaign performance and quality to achieve client KPIs.

Responsibilities

  • Own end-to-end campaign execution from Client Success handoff through successful delivery and completion
  • Build and launch campaigns in the ad server, including targeting, audience segmentation, QA, pacing, optimization, and troubleshooting
  • Monitor campaign performance and delivery daily, flagging risks early and implementing corrective actions to protect quality and revenue
  • Partner closely with Client Success on campaign strategy, mid-flight adjustments, and client-facing performance needs to track towards KPIs and prevent under-delivery or overspend
  • Maintain accurate documentation, reporting notes, and ticketing hygiene to ensure clear operational visibility and accountability
  • Surface optimization opportunities and delivery insights to support incremental performance improvements and upsell opportunities

Requirements

  • 3+ years experience in Ad Operations, Campaign Operations, or digital campaign execution roles
  • Experience in healthcare, pharma, or other regulated advertising environments
  • Familiarity working with HCP targeting, target list matching, and audience models
  • Strong working knowledge of ad trafficking, targeting strategies, pacing, and campaign QA best practices
  • Exceptional attention to detail with a strong sense of ownership, accountability, and problem-solving ability
  • Comfortable operating independently in a fast-paced environment with shifting priorities
  • Clear communicator with strong cross-functional collaboration skills

Benefits

  • Ability to make a true difference in medicine: MDCalc is the most broadly used medical reference used by 65% of physicians worldwide.
  • Medical, Dental, & Vision coverage, with option to extend to your dependents
  • Company-sponsored short-term insurance
  • Fully-paid 8 week parental leave, after 6 months of employment
  • Company-sponsored 401k, after 3 months of employment
  • Unlimited vacation for salaried roles - we trust you to take the time you need
  • Tri-annual company offsites to connect, reflect, and plan together (most recently in Asheville and Mexico City)
  • Work from home monthly stipend
  • Hybrid work environment with a great team office in Greenwich Village, NYC
  • A culture of fun and motivated team members who believe in a greater mission here at MDCalc

Job title

Ad Operations Manager

Job type

Experience level

Mid levelSenior

Salary

Not specified

Degree requirement

Bachelor's Degree

Location requirements

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