Marketing Intern supporting the marketing team with hands - on training and various marketing tasks at WebTPA. Gain practical work experience in healthcare while developing marketing skills and knowledge.
About the role
- Business Intelligence Manager at CoverMyMeds focusing on advancing marketing analytics capabilities and mentoring a team. Collaborating with stakeholders to deliver data-driven solutions and insights.
Responsibilities
- Develop a 3-year road map and build business case to execute that road map
- Build and automate dashboards to analyze marketing campaign performance, media spend, tactics, conversions, and downstream user behavior
- Apply Multi-Touch Attribution and Customer Journey Analytics to evaluate the impact of various touchpoints on conversions
- Present campaign insights and optimization recommendations to stakeholders across marketing and executive teams
- Define success metrics and deliver actionable insights through dashboards, presentations, and recurring reports
- Use Marketing Mix Modeling to assess channel effectiveness and guide budget allocation
- Set data strategy and structure to integrate disparate sources for improved insights
- Mentor and develop junior analysts, fostering a culture of learning and innovation
- Ensure data quality, governance, and compliance with privacy regulations
Requirements
- Typically requires 9+ years of professional experience
- 1+ years of supervisory and/or management experience
- BA/BS or equivalent experience
- 10+ years in marketing analytics, including B2B experience
- 1+ years in a leadership or mentorship role
- Expert (5+ years') proficiency in Google Analytics 4, Google Tag Manager, Adobe Analytics, Paid advertising platforms (Google Ads, Meta Ads Manager), Data visualization tools (Tableau, Power BI)
- Strong experience in data mining, analysis, and insight generation
- Skilled in presenting complex findings to non-technical stakeholders
- Comfortable navigating ambiguity and shifting priorities
Benefits
- Competitive compensation package
- Annual bonus or long-term incentive opportunities
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