Hybrid Consumer & Market Insight Analyst

at McCormick & Company

• Job title: Consumer & Market Insight Analyst
• Job type: Full Time
• Experience level: Mid level, Senior
• Salary: Not specified
• Degree requirement: Bachelor's Degree
• Location requirements: Hybrid, Huixquilucan, Mexico

About the role

• Consumer & Market Insight Analyst crafting marketing-ready content at McCormick. Analyzing trends and consumer insights within the Flavor Solutions business unit.

Responsibilities

• Synthesize insights from secondary and syndicated resources to develop trend reports, using both traditional and AI-assisted tools to identify emerging consumer and cultural patterns.
• Customize insight content for customer-facing presentation and storytelling materials.
• Execute rapid-turn surveys to support customer requests, ensuring efficient and high-quality data collection and interpretation.
• Support team capability development, trainings, and related activities, including awareness of evolving digital and AI-enabled insight tools.

Requirements

• Bachelor’s Degree in Marketing, Consumer Insights, Anthropology, Sociology, Communications, Journalism, Business, or other related field.
• 3+ years of experience in consumer insights, cultural trends, marketing research, or related analytics roles.
• Experience in trend forecasting, cultural intelligence, social listening, or content/story development preferred.
• Awareness of emerging AI tools used for insight generation, data synthesis, or content creation (e.g., generative AI platforms, AI-based trend identification tools).
• Strong qualitative synthesis skills with the ability to connect patterns across primary research, secondary sources, and cultural signals.
• Excellent storytelling ability – translating insights and trends into clear, compelling narratives that inspire action.
• Demonstrated ability to integrate and synthesize learnings from primary and secondary research into compelling insights and actionable business recommendations.
• Knowledge of a variety of common qualitative and quantitative consumer research methods.
• Proficiency in reading, analyzing, and communicating with data, including descriptive statistics and means testing.
• Ability to develop and program surveys (experience with Qualtrics, Toluna, Suzy, Forsta, or similar platform preferred).
• Strong project management skills with the ability to prioritize multiple projects in a fast-paced environment.
• Proficiency with MS Excel, Power Point & Word.
• Excellent written, oral, presentation, and storytelling skills.
• Effective consulting and interpersonal/collaboration skills, including working with cross-functional teams (e.g., Marketing, Sales, Product Development) and with external partners (e.g., vendors).
• Collaborative mindset with openness to learning and applying emerging technologies, including AI tools that enhance insight quality and efficiency.
• Fluent in English (spoken & written).

Benefits

• Competitive compensation
• Career growth opportunities
• Flexibility and Support for Diverse Life Stages and Choices
• We prioritize our communities and the planet we share
• Wellbeing programs including Physical, Mental and Financial wellness